Following a competitive process, AA Partner Insurances has selected Quantum Jump as its new strategic and creative marketing agency partner.
This incorporates the AA Life, AA Health, AA Travel Insurance, AA Pet Insurance and AA Mechanical Breakdown Insurance brands.
Senior Marketing Manager Becky McQuoid says: “We love Quantum Jump’s thinking, creativity and empathy for the category and know that they will be a solid partner for us as we step into an exciting time of the AA’s journey. The team fit is fantastic and we are already enjoying the working relationship that has quickly blossomed. They bring a fresh, forward focused attitude to every interaction.”
Quantum Jump CEO Ben Goodale says: “This is an exciting time in marketing with the evolution of smart digital platforms, and it’s excellent to be working with AA Partner Insurances on how we can maximise digital in particular to deliver smart effective marketing communications for them. It’s a great portfolio of products, and we are delighted to be working with their team to help them grow the business and be of value to AA members.”
The appointment caps a stellar first year for the Kingsland-based agency, founded by Ben Goodale (ex MD of TEQUILA/TBWA, 99 and justONE).