Mazda appoints MBM agency

Mazda Motors of New Zealand has appointed media agency McCready Bale Media (MBM) to run their media strategy, planning and campaign management.

MBM began working with Mazda during the first lockdown and has helped launch the Mazda CX-30 Small SUV, the Mazda CX range and is now working on the All-New BT-50 Ute campaign.

As well as strategic planning, MBM’s services to Mazda include search management, measurement and analytics, and social media strategy.

Mazda General Manager of Marketing Terrianne Brown says MBM has already proven to be an invaluable partner.

“We’ve challenged them to significantly advance our digital approach in particular, and they have responded brilliantly.”

MBM Managing Partner Sean McCready adds: “We are really excited to be working with Mazda.

“It already feels like a great client/agency fit and we’re looking forward to doing some powerful work together in the digital transformation space.”

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