New Zealand bus shelters come to life this March for oOh!media’s latest audience-focused activation.
The ‘Endless Data’ campaign, launched this week with Vodafone, and in collaboration with DDB and Wavemaker, sees the Out of Home creative outfit maximise its street assets and targeting capabilities.
Twenty bus shelters across Auckland, Wellington and Christchurch located in close proximity to phone stores have been taken over with a high impact Vodafone branded Panorama wrap and full floor decal for maximum visibility.
“Each site was hand selected based on its proximity to a telecommunications store in each city, ensuring Vodafone’s message was local, effective and memorable – reaching the right people at the right place,” says oOh!media New Zealand’s Head of Sales, Ben Gibb.
“This combined with our Panoramas, which deliver large format impact at street-level, created a truly unmissable campaign at scale.”
Vodafone Marketing Manager, Delina Shields, says oOh!’s Panorama wraps formed the perfect canvas for the campaign execution.
“Being able to use the entire shelter space as our creative canvas gave us 100% share of voice on the asset, which is really attention-grabbing,” Shields says.
“The Panorama, posters and full floor decal, teamed with our bold red branding and impactful copy, was visually-striking and enabled us to bring to life the messaging around Vodafone’s new endless data mobile plans.”
The Vodafone campaign was launched this week and will run until the end of March.
Creative Agency: DDB
Media Agency: Wavemaker
Media owner: oOh! media