ThinkTV has announced today its new chair, TVNZ’s Jodi O’Donnell.
Jodi O’Donnell says “ThinkTV’s ambition has always been to ensure advertisers get great returns on their investment in TV. With a strong focus on in-depth research and expert advice, it’s fantastic to be chairing an industry body with a clear commitment to helping businesses achieve their goals and build their brands. TV provides advertisers with the opportunity to reach mass audiences in a way that’s brand safe and highly efficient. It’s an unbeatable sales driver.”
Jodi joins ThinkTV during a busy year for the industry body with a focus on aiding businesses in their post lockdown recovery. As a component of this work, ThinkTV have commissioned a piece of research looking into the correlations between television and BVOD advertising with search.
With brands looking to boost sales after the Covid-19 lockdown, the ability to influence search is more important than ever. This research looks at the role of recall and recognisability in driving search to test the hypothesis, ‘you can’t search what you don’t know’.