Retail software-as-a-service company, Marsello, has recently announced the acquisition of loyalty platform and CRM solution Goody in order to elevate their presence with New Zealand businesses.
To generate highly targeted marketing for small to medium-sized retailers, Marsello combines data-powered automation, email, SMS, and loyalty programmes with real human experts. Working with thousands of retailers worldwide, the aquistion of Goody will allow Marsello to apply their knowledge and skills to Kiwi businesses and move into new sectors like hospitality.
“The retail and hospitality industry are fast-moving and exciting spaces. For us, great isn’t good enough. As a team, we are always looking to innovate and think of how we can make marketing even easier for our customers. Goody will take our platform to new sectors and new customers, right here in New Zealand” says Marsello co-CEO, Brent Spicer.
“While there are key players in the market who can offer individual marketing tools, our solution puts all the tools together and delivers a seamless in-store and online experience for users on a single platform,”
Goody already has a strong presence in hundreds of small to medium businesses across New Zealand, particularly hospitality, as they offer an integrated customised reward programme.
Goody’s founder Gorran Marusich says he is thrilled to join forces wirh Marsello.
“With both businesses being New Zealand owned tech start-ups, Marsello and Goody are on the same page. Marsello is heading in a direction where we want to be. Banding together just made sense.”