Previously under the titles of Mitre 10 Garden Club and Mitre 10 Home Improvement Club, Mitre 10, with help from Quantum Jump, has revamped its customer club programme to a simplified ‘Mitre 10 club.’
As loyal customers are eager to hear more about both home and garden, the move to combining the two was encouraged. Through a new and improved club programme, Mitre 10 will be providing more tips, ideas, and inspiration for around the home, as well as easier access to club benefits and exclusive discounts.
Club members can now share their phone number when paying in store or swipe their Airpoints card to take advantage of exclusive club deals.
“We want as many customers as possible to benefit from Mitre 10 Club membership,” says Jules Lloyd-Jones, Mitre 10 chief of customer marketing and inspiration.
“With a focus on improving the overall customer experience for Mitre 10 customers, Mitre 10 Club will play a key role in improving two-way engagement with customers and delivering additional value. Improving the instore experience has been a big focus of the new club also, so we’ve worked to make it easier to access benefits instore as well as online.”
Strategic marketing agency Quantum Jump assisted Mitre 10 in the remodel of the club programme using insights and data.
“What’s been really exciting in developing Mitre 10 Club has been the smart use of customer insight and data to ensure we evolve the offering to meet the changing needs of new and existing Mitre 10 customers,” says Quantum Jump CEO, Ben Goodale.
The home improvement store remains partnered with Air New Zealand’s Airpoints programme, meaning customers can earn points when shopping at Mitre 10 instore on online.
“This is just the start too, we will continually improve Mitre 10 Club so that it delivers true value to our customers and supports our nationwide, kiwi-owned stores,” says Jules Lloyd-Jones.