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The Stoppies 2020: All the Winners

The votes are in! StopPress readers have had their say and we’ve got all The Stoppies 2020 results.


While the challenges of 2020 and Covid-19 meant that a physical event was out of our reach, we were determined for The Stoppies to go ahead, albeit digitally.

Across the 16 categories we invited single-entry votes with two winners in each category: the People’s Choice and the Overall Winner as determined by the StopPress editorial team.

Over 1,100 votes were cast as the StopPress team took a trip down memory lane to see who and what got us talking in 2020.

Below is a rundown of all the winners.

Newsmaker of the Year

People’s Choice and Overall Winner: Jacinda Ardern, Ashley Bloomfield and the Covid-19 response


Media Win of the Year

People’s Choice: Sinead Boucher buys Stuff for $1

Overall Winner: Discovery buys MediaWorks TV


Agency Advancement of the Year

People’s Choice and Overall Winner: Special Group launches into Melbourne and LA


Account Win of the Year

People’s Choice: DDB wins New World account

Overall Winner: FCB wins Police NZ account


Best Rebrand of the Year

People’s Choice and Overall Winner: Flybuys Rebrand


Whoopsie of the Year

People’s Choice: Safety Warehouse fake cash drop

Overall Winner: Warehouse Group’s insistence on being an essential service provider


Best Covid-19 Collab

People’s Choice: TVNZ and ASB’s ‘Backing Business’

Overall Winner: DDB and The Warehouse’s Teddybear campaign


Campaign of the Year

People’s Choice and Overall Winner: Tourism NZ ‘Good Morning World’ (Special Group)


Battle of the Fast Food Giants

People’s Choice and Overall Winner: Uber vs post-Lockdown buy local sentiment


Best Singalong of the Year

People’s Choice and Overall Winner: Electric Kiwi’s ‘Benefits song’ (In-house)


Most Innovative Marketing

People’s Choice and Overall Winner: Tiny Pub (Emerson and DDB)


Best Post-Covid-19 Party

People’s Choice: Phantom’s ‘Fuck 2020’

Overall Winner: TVNZ-NZ Marketing Awards (but we are bias).


Boldest Move of the Year

People’s Choice and Overall Winner: Cam Wallace leaves Air NZ after 19 years, becomes new CEO of MediaWorks 


Creative Ship-Jump/Step-up of the Year

People’s Choice and Overall Winner: Steve Cochrane (Saatchi & Saatchi)


Shaker of the Year

People’s Choice and Overall Winner: Sinead Boucher (Stuff)


Group of Humans of the Year

People’s Choice and Overall Winner: Ex Bauer staff who have launched/relaunched mastheads


Congratulations to all of our winners!

Keep up-to-date with StopPress over the coming weeks for exclusives interviews and insights from our winners.

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