ReachMedia has landed a new client Spotlight a big player in the letterbox marketing space in New Zealand.
As part of the new relationship, Spotlight will utilise the capabilities of ReachMedia’s extensive data and letterbox networks.
Letterbox is a key channel for Spotlight, one that speaks to their customers’ buying behaviour. The company on average runs 20-30 campaigns per year communicating to more than 500,000 households with each campaign.
“Letterbox works for us and gives customers the ability to research at home before heading in store. The statistics speak for themselves,” says Amy Baird, Marketing Operations Manager at Spotlight.
With data and insights being a key focus in Spotlight’s strategy, Baird says that partnering with ReachMedia in New Zealand made total sense, given their capability in the data space, including smart targeting of letterbox campaigns.
“Our decision was based on needing a strong relationship with a provider who understands what we’re trying to achieve and will deliver exceptional value,” Baird adds.
Struan Abernethy, CEO at Reach Media adds: “We are both extremely excited and proud to be partnering with Spotlight in New Zealand for their letterbox marketing solution. We know that our smart letterbox channel, driven by our strong proposition of blending distribution with data science will deliver powerful results for Spotlight.”