One very small pint please: DDB and Emerson’s tiny travelling pub hits the streets

We all know how much Kiwis love a cheeky cold one, so what could be better than a portable pub that travels around the country? DDB New Zealand and Emerson’s have joined forces to bring a New Zealand first, ‘Tiny Pub’.

Focusing on Emerson’s founding ethos, allowing quality time to connect over a brew, the miniature pub will give Kiwis the opportunity to enjoy a beer from the one item menu with a mate.

Kitted out with a tiny dartboard, tiny piano and one bartender, the pub is officially the smallest in New Zealand history.

Craft-Lion general manager, Dave Pearce, says the pub has everything one would need to enjoy the perfect beer, and nothing more.

“Kiwis have realised just how much they’ve missed the simple pleasure of catching up with a friend for a beer,” he says.

“We have been craving the joy of uninterrupted face to face conversation, its uncomplicated and it builds an unhurried environment to properly enjoy a pint of Emerson’s. We wanted to capture that familiar feeling for Kiwis, through Tiny Pub.”

DDB New Zealand executive creative director, Gary Steele, says Kiwis are appreciating social activities a lot more than prior to lockdown, which makes Tiny Pub a great campaign.

“Emerson’s is not for drinking on your own, it’s there as a rewarding excuse to catch up with mates. The Tiny Pub campaign invites New Zealanders to simply take some time out to practice the art of genuine human connection.”

Travelling to nine sites nationwide, Tiny Pub will be hitting the road on June 25 and is available for 27 minute time slots, the ideal amount of time to enjoy a refreshing pint of Emerson’s.

The Auckland through to Dunedin tour will be supported by a 2:30″ film that showcases two mates reconnecting with an overdue pint at the pub. The campaign will also feature 30″, 15″ and 6″ cut-downs, as well as OOH, social media and PR.

Bookings are essential to visit Tiny Pub and visitors must be 18 and over.


Client credits:

General Manager Craft: Dave Pearce

Insight’s and Innovation Director: Scott Wright

Brand Manager – Craft Beer: Alison Futcher

Sales and Marketing Manager – Emerson’s: Greg Menzies

Agency credits: DDB Group New Zealand

Regional Chief Creative Officer, Australia & New Zealand: Damon Stapleton

Executive Creative Director: Gary Steele

Creative Director: Rory McKechnie

Art Director: Zac Lancaster

Group Account Director: Jennifer Travers

Senior Account Manager: Michael Doolan

Business Co-Ordinator: Maddie Page

Planning Director: Lucinda Sherborne

Senior Planner: Jack Murphy

Agency Producer: Amanda Summersby

Head of Design: Jason Vertongen

Digital Designer: Ashley Cook, Matthew Jones

Head of Technology: Simon Betton

Front End Developer: Paul Hutcheon

Editor: Mike McMillian

Head of Digital Delivery: Johannes Gertz

Illustrator: Blair Sayer

PR: Mango Communications

Experiential Director: Brianna Elder

Senior Experiential Producer: Sonja Motus

PR Account Director: Patricia Grieg

PR Senior Account Executive: Hannah Pearce

Production Company: Revolver/Will O’Rourke

Directors: The Glue Society NZ

Artist/Director: Pete Baker

Managing Director/EP: Michael Ritchie

EP: Pip Smart

EP/Producer: Jasmin Helliar

Producer (Aust): Isabella Vitelli

Producer (NZ): Kate Moses

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