Phantom Billstickers and Not Another have combined their creative minds to bring poster initiative Yeah!Local to the streets.
During the lockdown, creative entrepreneurs behind Not Another, Adrien Taylor and Mark Townsend, decided they needed a project to devote their energy too. Which prompted the birth of Yeah! Local, a street poster campaign that supports small businesses.
Taylor says the economic repercussions local businesses faced following Covid-19 was enough to kickstart the initiative.
“We’re not economists but we can make posters. So that’s what we did.”
He adds it was important the posters had bright colours and positive messages for the campaign to be lively and uplifting.
“There’s a lot of doom and gloom out there so we wanted to have a bit of fun.”
For Phantom, it took about ten seconds to agree to work alongside Taylor and Townsend, as they are always looking to support local business.
“We actually designed the creative with Phantom in mind. They really came to the party with costs and were generous and fun to work with,” says Taylor.
Street posters have been extremely useful with local campaigns as they provide a very public space. For promoting small business, street posters can make a big impact, while being cost-effective and highly targeted.