The two media behemoths TVNZ and Omnicom Media Group NZ have joined forces to launch a new style of advertising insertion offering.
Dynamic Ad Insertion Format is the latest launch which offers TVNZ’s advertisers new innovative way to connect with On Demand viewers.
The insertion means advertisers have the opportunity to gain incremental reach for traditional broadcast TV campaigns with Dynamic Ad Insertion offering new audience targeting and personalisation options on TVNZ 1, 2 and Duke livestreamed.
The introduction of Dynamic Ad Insertion will be seamless to the viewer with a bespoke selection of targeted and relevant advertisements seen when they fit naturally into an allocated ad break.
Jodi O’Donnell, TVNZ’s Commercial Director commented, “TVNZ OnDemand livestreams have grown exponentially with over 14.8 million streams viewed during the beginning of this year, January through to April, a huge 133 percent increase on 2019. Following the launch this year of open measurement on TVNZ OnDemand to report advertising viewability and validity, we are really excited to be offering another innovative and unique opportunity to benefit our advertising partners”.
Hamish Roderick, Chief Investment Officer at OMD New Zealand said, “this is a great demonstration of our team innovating with partners like TVNZ to develop a new product that has client value outcomes at its core”.
Azriel Chan, Head of Platforms & Capabilities at OMG New Zealand said, “our OMD Programmatic teams worked very closely with TVNZ to enable the technical capability required to un-stitch linear TV ads from the live-stream broadcast allowing us to optimise video buys on livestream TV.
“This new product development will allow us to drive efficiencies for our clients through enhanced targeting of premium content. It enables cross-screen optimisation through programmatic trading for our clients at Omnicom Media Group as we look to future investment and trading approaches.”