NZ Marketing’s speciality E-issue, Marketing in Lockdown, is now live.
MARKETING IN LOCKDOWN
Reaching and retaining customers while in a nationwide Lockdown, amidst a global pandemic, meant that marketers had to come up with bold and innovative solutions to keep brands alive.
Industry experts predict that the same bold approach is going to be needed for many months to come as marketers look to re-engage their customers.
In this special ‘Marketing in Lockdown’ digital supplement produced by NZ Marketing magazine, we talk to leaders within the marcomms industry, as well as across a wide range of sectors including travel, tourism, retail and financial – to hear their insights on brand strategy during Lockdown, where the industry is headed and how they intend to adapt in a vastly different world.