Pictured; Paul Gardiner and Tony Edwards.
Ovato has announced today the launch of a new publishing arm which is set to help support the magazine industry following the closure of Bauer Media NZ.
Ovato Publishing Solutions or OPS is set to be positioned as a supportive service for the magazine brands in New Zealand. The ‘one-stop’ shop will provide services such as;
- Magazine Research and Insights
- Advertising representation (Print and Digital)
- Magazine Printing and Production
- Circulation and Marketing services
- Retail Distribution including Demand Forecasting and Allocations
- Retail Merchandising and Brand Activation
- Subscription Management and Mailhouse services
Paul Gardiner, Managing Director of Ovato NZ said that following the closure of Bauer Media and the loss of its titles, it is expected they will be picked up by small to medium publishers across the country.
“The New Zealand Magazine market will be fragmented going forward and there is an opportunity for new and smaller Magazine publishers to leverage back end publishing services by partnering with OPS, maximising efficiencies for their business”.
Gardiner went on to say “this full service model for Magazine publishing is centered around enabling Publishers to do what they do best, which is to create great content, while at the same time being able to tap into a non-competitive shared support network that makes it easy for them to get their content to market and in the hands of consumers”.
OPS will be headed up by Tony Edwards, who is the General Manager of Ovato Retail Distribution. Edwards has been a sounding board and a well known figure of the industry for many years.
“We are actively responding to change and anticipated demand in the Magazine market. Ovato NZ is the only Print, Distribution and Marketing company that has the ability to offer this total suite of services to provide NZ Publishers a cost-effective publishing solution” Edwards said.
“We are excited about what the new NZ Magazine market will look like. During COVID-19, even with the reduction in Magazine availability due to Bauer’s exit and limited retail, we have seen strong sales in Supermarkets. New Zealanders continue to have a strong connection with Magazines.”
The OPS will join Ovato’s other services, Print, Residential Distribution NZ and Retail Distribution NZ.