StopPress noticeboard: May 22

Big Communications takes out the win, Principals creates new brand identity for T&G Fresh, and Adhesive appointed PR for Hootsuite.

Hoot-Sweet for Adhesive

Independent PR agency Adhesive has been tasked with driving Hootsuite’s communication across Australia and New Zealand.

Anna Koleth, Head of Marketing – Australia and New Zealand, Hootsuite said, “Adhesive was the clear choice for our business, due to their strategically creative and integrated approach to communications, the team’s specialist expertise and skillset, passion for success and drive to deliver real commercial outcomes. We are incredibly pleased to be working with the Adhesive team, who are already delivering on our expectations and objectives, and are excited for our future activities in-market.”

Mike Maurice, Founder of Adhesive, said, “Hootsuite is an innovative company that solves their customers’ challenges through technology-led solutions. We are incredibly excited to have already started driving Hootsuite’s integrated communications objectives in Australia and New Zealand, with our appointment an exciting next step in the growth of our B2B and Corporate Communications division.”

Big wins big

Following the work Big Communications headed for RNZ, the campaign has been awarded Best Marketing Campaign at the 2020 Radio NZ Radio Awards.

The campaign was produced by Big Communications, with media strategy and planning from independent media agency Together.

Ant Salmon, Managing Director of creative agency Big Communications says: “Executions were deliberately simple, copy-driven and bold, to catch attention and focus behaviour. We didn’t feature any images of presenters or DJs, a departure from the category. The headlines were written to make people think, and then we strongly offered the Auckland frequency of 101.4FM.”

Salmon continues: “A real-time platform allowed us to change out programme names by time of day (Morning Report in the morning, Checkpoint in the afternoon). Our launch executions (such as ‘Ad free, not ad nauseum’, ‘News Zealand’, ‘Economics 101.4’) were followed by daily headlines which were written in collaboration with RNZ’s producers”.

T&G Fresh gets fresher

Branding design agency Principals has created the brand strategy, story and identity for T&G Fresh, the NZ arm of T&G Global.

Principals first worked with T&G in 2015 to create the T&G brand identity, formerly Turners and Growers. Following T&G’s purchase of Freshmax New Zealand, and with a compressed timeline to launch, the business called on Principals to define the brand strategy, story and develop a logo that built on the work the agency developed five years prior.

Principals Creative Director Jodine Bell said: “It was amazing to be asked back to work with the T&G team and to define this new chapter for the business. Together we have produced an identity using organic forms that simply celebrates all the beautiful fruit and vegetables the business provides for New Zealand.”

T&G Global Head of Corporate Affairs Adrienne Sharp said: “We’ve had great feedback on the brand development. The team partnered with us really well, and turned this around in such a short time frame. We’re excited to see where this brand can take us.”

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