During lockdown ANZ has flexed a helping hand to the community, helped in turn by campaigns created by TBWA.
Over the course of the last two months, ANZ has been putting its money where its mouth is and provide financial help to support those effected by Covid-19.
ANZ How We Can Help
As New Zealand faces economic mayhem, brought on by Covid-19, many banks and institutions have claimed they are ‘here to help.’ ANZ however, with the help of TBWA, has recently launched a campaign detailing the specifics behind their financial guidance.
Launched within a week of lockdown, the hub and campaign was able to create a suite of messages that provided more than just reassurance. Through the ANZ website, the bank is providing practical help using a tone suitable to the mood of the nation and addressing the problems that are receiving the highest number of enquiries.
The campaign, created remotely by TBWA’s in house production arm TBWA Bolt, consisted of 30″ and 15″ AV spots, social posts, press and radio executions all discussing the various ways ANZ could help.