Foodstuffs has announced today the move to enlist PHD Media as its media agency partner. FCB will remain Foodstuffs’ creative agency for PAK’nSAVE.
The decision was made after PHD and FCB went head to head for the business, ultimately that business went to PHD as Foodstuffs looks to reshape itself for ‘future success.’
PHD Media will be handling all media requirements for Foodstuffs key brands, both nationally and regionally, and their contract takes effect from 1 September.
Nikki Grafton, PHD Media CEO, says, “We’re thrilled to be Foodstuffs new media agency. New World, PAK’nSAVE and Four Square are iconic brands, each presents its own unique challenges and opportunities and the team can’t wait to start contributing to the success of these incredible brands. We want to create a collaborative partnership with Foodstuffs, one which is designed to perfectly position each of the retail brands to excel and deliver for their customers into the future.
“We have a fully integrated team of best-in-class specialists who work alongside generalists to deliver cohesive, fully integrated campaigns that are data and customer insight led. We look forward to working across the Foodstuffs brands and helping the team take these classic Kiwi brands to a new level in the eyes of their customers.”
Dominic Quin, Group General Manager Foodstuffs Marketing & CX says, “We went into the process looking for a media agency partner who truly understands the media landscape, how it is going to evolve and work alongside our internal team as we shape ourselves for future success. PHD Media has a strong grasp of what we are trying to achieve and offer great talent, innovative thinking, strong in house capability, advanced tools and systems, and world-class purchasing power as part of the Omnicom Media Group (OMG).”
“On behalf of the Foodstuffs team I would like to thank FCB for their commitment and hard work over the years, but as the business grows and develops, changing shape towards a very digitally enabled future, we recognised it was time to review and ensure our retail brands have the best partner talent to support our new operating model,” says Quin. “Moving media agencies was a big decision and one which we didn’t make lightly. The FCB team will continue to be our creative agency for PAK’nSAVE and we look forward to continued collaboration which delivers innovative, edgy and occasionally eyebrow raising creative work for Stickman and the PAK’nSAVE brand.”
