The saying usually goes if it ain’t broke, don’t fix it. However, DDB’s new update of the iconic McDonalds Kiwiburger song has us bopping in our seats with hunger-based patriotism.
1990 was a big year, Telecom was sold for $4 billion, the Commonwealth Games were officially opened, the Queen visited and the Government announced $1.275 Billion worth of social welfare cuts. Yet all that pales in comparison to the true star, the launch of the Kiwiburger and accompanying jingle.
The original song still has some truth to it, Kiwis do love Chilly bins, cricket wins, fast skis, golf tees, Silver Ferns and Kauri trees. Yet our country has evolved, and with it, what is basically our third national anthem following the actual national anthem and literally any Dave Dobbyn song, also needs to evolve.
DDB has welcomed us into the future with open arms and mouths, and has announced the new and improved Kiwiburger song featuring a round up of some of our talented voices.
From tattoos and vindaloo to sailing yachts and making sushi, the 90” refreshed TV spot strives to encompass what it means to be Kiwi in 2020, enlisting the help of some famous friends including Anika Moa, Troy Kingi, Tami Neilson and band of Kiwis from all over.
DDB New Zealand executive creative Director, Gary Steele, says, “the reason the Kiwiburger song has resonated for three decades is because it tapped into the national psyche and reflected who we were. It was an exciting challenge to take an icon and reimagine it for the Aotearoa of today.”
McDonald’s New Zealand marketing director, Jo Mitchell, says she is excited to hear Kiwis humming the unnecessarily catchy song for years to come.
“We are a proudly diverse nation. We wanted to ensure the Kiwiburger song encapsulated the modern New Zealand. That’s why we’re pleased to be able to reimagine a classic Kiwi anthem in a manner that better reflects who we are.”
The longform 90” Kiwiburger music video will also roll out via 30” TVC, OOH, Digital/Mobile, Social, Radio and PR.
Marketing Director: Jo Mitchell
Head of Marketing: Deb Fell
Senior Brand Manager: Laura Youngman
Brand Manager: Naomi Reynolds
Regional Chief Creative Officer, Australia & New Zealand: Damon Stapleton
Executive Creative Director: Gary Steele
Creative Director: Matt Williams
Creative Director: Freddie Coltart
Creative Director: Ben Pegler
Lead Business Partner: Karla Fisher
Senior Business Director: Mitch Young
Business Manager: Kristina Lindsay
Chief Strategy Officer: Rupert Price
Agency Producer: Charlotte Glennon
Social Media: Fuse
In Store: GuihenJones
Production Company: Thick as Thieves
Executive Producer: Nik Beachman
DOP: Eoin O’Liddy
2nd Unit Director: Félix Vaunois
Art Director: Peter Marshall
Stylist: Kylie Strathdee
Editor: THUNDERLIPS & Tim Mauger
Colourist: Dave McLaren
2D Artist: Ritchie Betts
Composer, Music Producer: Murray Grindlay
Additional Recording: Andy Lynch, Hum Studios
Music Engineer: Nic Manders
Audio Project Management: Jonathan Mihaljevich
Audio Post: Cole Goodley @ Franklin Road