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Thrive PR welcomes new lead

Thrive PR + communications has announced the new hire of Lucy Fox. Fox joins the team from Pead and acts as the new New Zealand lead.

Thrive is Australasia’s largest independent public relations agency as is growing its operations further into New Zealand.

Fox, who brings with her more than a decade of experience working with some of our biggest brands says Thrive is incredibly dynamic and forward thinking.

“Thrive Auckland has for some years been delivering stand-out work for its New Zealand and global clients, drawing on a wealth of Australian and regional knowledge to grow and support our clients here in the local market – and vice versa. I’ve watched Thrive prosper from afar and now I’m looking forward to driving the agency’s continued growth, working alongside a very talented team of Kiwi PR practitioners.” 

In New Zealand, Thrive works with some of the globe’s biggest brands including Lion, AvroKO, LEGO, Flamingo, Brother, Spotlight and Cisco. 

Leilani Abels, founder and Managing Director of Thrive, said: “Lucy not only has exceptional brand experience from her work in the UK and New Zealand, but she also shares our values of collaboration, tenacity and integrity in the way she manages teams and delivers to clients. 

“Her remit is to continue to develop the most talented PR professionals in the country and leverage the best practices and resources that our five offices and 60-person strong workforce delivers. This includes powering our PR activity for clients in a very unique way that uses our insights coupled with inhouse content, digital and social teams who have been in high demand throughout COVID-19.” 

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