Australasia’s leading premium content and experiences company, previously known as Bauer Media, has now been renamed to Are Media.
Focusing on audience, reach and engagement, Are positions itself as the market leader with a rich history in storytelling.
The company’s new ‘Be Captivated’ brand positioning recognises its audience’s love for content and experiences across beauty, fashion, homes food, motoring, industry, entertainment and lifestyle.
CEO of Are Media Australia and New Zealand, Brendon Hill, says the company’s revamp brings a fresh focus which embraces exisiting strengths while allowing innovation in new areas.
“We will continue to deliver captivating, premium magazine content and experiences across print, digital, books, rewards, events and TV, connecting six in ten Australian women and almost half of all New Zealanders with commercial partners each year.
“The new visual identity communicates a leaning in, a joining up with the central strength of the letter R, anchoring the connection between audience and engagement with our brands and advertisers”.
Marking a new era, the rebrand was created as part of an employee-led initiative. Iconic New Zealand titles such as NZ Woman’s Weekly, NZ Listener, Woman’s Day, The Australian Women’s Weekly, Your Home and Garden, and Air NZ’s Kia Ora have all now relaunched.
“Today commences a new chapter for our business. I want to thank the entire team for their collaboration in developing our new identity and for their ongoing passion and dedication to Are Media,” says Hill.