Ads of the week: October 16

Burgers and chocolate-dipped almonds offer us a tasty distraction from the election, while a light-dependent digital billboard reminds us to drive safe as we enjoy that extra hour of daylight savings sunshine.

Who is it for: Pitchblack for Burger King

Why we like it: They say bigger is better and when it comes to fast food, who doesn’t love a bit of *un*healthy competition? Burger King has bravely taken on rival McDonald’s with the launch of its new Big King, and Pitchblack’s efforts have already resulted in unprecedented day-one sales and kickstarted considerable chat on social media.

Who is it for: The Enthusiasts for Graze Skinny Dipped Almonds

Why we like it: The Enthusiasts have hit the nail on the head when it comes to creating a sassy, playful character, after successfully humanising chocolate-dipped almonds. If the temptation of an almond with a skin-tight lycra covering of chocolate isn’t enough, the catchphrase “You, me, in the stationery cupboard after lunch!” surely will.

Who is it for: Hello and LUMO for Land Rover

Why we like it: It’s easy to forget to flick your lights on during twilight, and research tells us that daylight savings is often linked to an increase in motor vehicle accidents. Hello and LUMO’s light-dependent digital billboard campaign is a simple reminder to all drivers to check their lights are on, along with a cheeky nod to the brand’s strong British heritage with phrases such as “Lights on folks. Trust us, ours went to Oxford.”

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