Bringing an incredible depth of global experience to the agency, Hello has further strengthened its leadership team by appointing Gary McCreadie as Executive Creative Director.
McCreadie worked at the critically acclaimed Bartle Bogle Hegarty London for a decade as board partner and Creative Director.
He helped lead the agency’s largest and most creatively awarded accounts such as Lynx/Axe, The Guardian, Mentos and Tango, picking up metal at major award shows including D&AD, Cannes Lions, BTAA, Creative Circle, One Show, Award, Clio, Directors Guild and Campaign Big.
McCreadie also worked as Executive Creative Director at TBWA\Sydney from 2014 to 2017, leading David Jones, M.J. Bale, Tourism New Zealand, Airbnb and Foxtel, and has worked in a film directorial capacity, shooting campaigns for Schick, TK Maxx and Weetabix.
McCreadie says he feels “very lucky” to be part of Hello’s future.
“Hello are a really lovely bunch of people with huge ambition. I’m excited to help this talented team produce work we can all be proud of.”
James Polhill, Managing Director at Hello, says they’re pretty chuffed to have McCreadie onboard.
“Gary brings an incredible depth of global brand experience to the agency. We share a passion for film and storytelling, and his creative leadership has had an immediate impact on both our business and our clients’ businesses.”
With over two decades of advertising experience, McCreadie has sent a bloke down a waterslide to demonstrate the ease of contactless payment for Barclaycard, recruited a crew of teenage NASA astronauts for Axe, collaborated with Hugh Grant to promote Open Journalism for The Guardian, and helped Chris Hemsworth self-indulge in his own best performances on Foxtel.
Ngaio McCreadie, General Manager at Hello, adds: “It’s a family affair and we’re thrilled to have him on board.”