You’ve got data – now what? Part one
Adland is full of conversations about data – what to collect and how to collect…
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
A holistic approach to telling your story
Today, Scroll Media is more than pure programmatic. Managing director Jane Ormsby talks us through…
Out-of-home sector grows revenue for fourth consecutive year
The Outdoor Media Association (OMANZ) is reporting revenue growth of 14.2 percent in 2019, taking…
Don’t try to sell, help to buy: Track’s Andy Bell on understanding the customer journey
Following a year of significant growth for Track New Zealand, with new clients and a…
Colenso BBDO announces Maria Devereux as new ECD
Maria Devereux has stepped up into the role of executive creative director at Colenso BBDO,…
Sven Baker resigns from current WPP AUNZ position
WPP AUNZ has announced several changes to its New Zealand leadership team, including the resignation…
TBWA and ANZ celebrate Kiwi sportsmanship
It’s a well-known fact that Kiwis take pride in their sportsmanship. TBWA and ANZ’s new…
Personal touch: Taking advantage of print media’s personalised opportunities
Print media is becoming increasingly personalised, targeting consumers with content and offers tailored just for…
StopPress noticeboard: January 28
Launches, expansions, acquisitions and general titbits from across the industry. WPP AUNZ acquires Dominion WPP…
Looking back on 25 years of digital advertising – Part two
As total digital revenue in New Zealand continues to climb, it’s time to look back…
10 thoughts on 2020 with TBWA’s Shane Bradnick
2020 is in full swing now and with it comes an air of mystery, opportunities…
Looking back on 25 years of digital advertising – Part one
As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years of digital advertising. Graham Medcalf talks to a few digital pioneers, as they reminisce and reflect on a quarter of a century of struggle against the odds.
TVNZ-NZ Marketing Awards: Mitre 10 wins Retail Award
To get customers through its doors, Mitre 10 became the first retail partner to offer…
Air NZ takes the top prize for oOh!media’s InnoOh!vation Award
Air NZ and its work for the Rugby World Cup have taken out the inaugural InnoOh!vation Awards run by oOh!media.
Defence of democracy: How journalism plays a part
In the words of The Guardian investigative journalist Carole Cadwalladr, “Democracy is not guaranteed, and…
Mi9 on the role of transparency in creating sustainable partnerships
Partnerships are the key to creating a sustainable business. Yet creating mutually beneficial partnerships in a digital landscape takes more transparency and honesty than most. Here, Rhys Heron, managing director of Mi9 NZ, tells us how they rely on honesty and integrity to nurture their wide network of international partnerships.
oOh!media brings critically acclaimed Finnish artwork to our shopping centres
Working alongside the NZ Urban Art Foundation and the Arts Centre Finland, oOh!media has brought…
A student take: AUT students tackle street harassment – part two
Last year, Women in Urbanism Aotearoa took our streets to social media in an enlightening…
Horse’s Mouth: Aliesha Staples, CEO of Staples VR and TVNZ future director
There’s no denying the pace at which the industry is moving and the technology available…
As broad as your imagination: Fuji Xerox’ Iridesse pushes the boundaries for creatives
At the cutting edge of digital printing is the Iridesse Production Press. At a recent…
Year in Review: Cassie Roma, The Warehouse Group
Every year, StopPress asks players in the local industry for their reflections on the marketing…
A student take: AUT students tackle street harassment – part one
Last year, Women in Urbanism Aotearoa took our streets to social media in an enlightening…
Year in Review: Rhys Heron, Mi9
Every year, StopPress asks players in the local industry for their reflections on the marketing…
Year in Review: Daniel Hopkirk, Crave Global
Every year, StopPress asks players in the local industry for their reflections on the marketing…
Hell tempts the weak (all of us) in its latest campaign
Hell’s Pizza and BC&F Dentsu have taken another stab at tempting us into a life…
Don’t drop the box: ReachMedia talks pairing unaddressed mail with data
2019 was a big year for ReachMedia, as Struan Abernethy joined as chief executive officer…
Year in Review: Craig Parker, Wave Agency
Every year, StopPress asks players in the local industry for their reflections on the marketing…
Do you have what it takes to be the all-powerful editor of NZ Marketing Magazine? Then apply now
That’s right, our beloved Erin McKenzie is moving on, and needs to be replaced. Do…
Talented New Zealanders are banding together to help the Australian Bushfires through a range of Trade Me auctions
New Zealanders, rejoice: here’s a useful way to help the Australian bushfires. Auctions4aussie is an…
Year in Review: Ant Salmon, Big Communications
Every year, StopPress asks players in the local industry for their reflections on the marketing…
The Warehouse helps Kiwi kids bring in the school new year
The calendar of a child is a very relaxed one, with the new year only…
VMLY&R cracks open the bottles after winning Villa Maria Estate
VMLY&R has brought in the new year on a high, securing the Villa Maria Estate…
WiTH Collective and ASB premier the ‘Sustainaball’
WiTH Collective linked by Isobar New Zealand have premiered the new ‘Sustainaball’. The new biodegradable…
Proving Purpose: How New Zealand brands drive meaning from within
Society is constantly evolving, and whether those changes are to everyone’s tastes or not –…
Year in Review: Sarah Munnik, Pead PR
Every year, StopPress asks players in the local industry for their reflections on the marketing…
Year in Review: Jess Scott, Marketing Association
Every year, StopPress asks players in the local industry for their reflections on the marketing…