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Movings/Shakings: February 5

Industry shifts at Colenso BBDO and Porter Novelli.

Exits and entries

Louise Wright

Sarah Williams, previous managing director of Porter Novelli has departed the PR company. Louise Wright, will take the reigns effective immediately.

Williams is set to move to Vector as its new chief marketing and communications officer after 11 years at the PR company.

Wright has been with Porter Novelli for the last five years.

Jim Gall, Clemenger Group CEO, said Sarah had led the agency to produce some of best public relations work in New Zealand over the last decade. He praised Sarah for her honesty, loyalty and dedication to clients, the team and the business.

“Sarah is a proven leader whom the industry rates highly having recently been inducted as a Fellow of the Public Relations Institute of New Zealand. She is widely respected by us and her peers for her values and for advocating what’s right over what’s easy. I want to thank her for her incredible tenure and wish her well,” said Gall.

“But with change comes opportunity and I’m absolutely delighted that Louise is taking on the role. Louise has a unique combination of creative and strategic thinking which she will continue to bring to Porter Novelli clients as their trusted advisor. Louise’s contacts and networks in business and media are unrivalled.”

Colenso strengthens CX

Nathalie Moolenschot

Colenso BBDO has announced Nathalie Moolenschot as its new lead for its growing CX offering.

An accomplished loyalty and marketing leader, she has been in the industry for over 20 years working on the client side at Westpac, Bank of New Zealand, Air New Zealand, ASB and The Warehouse Group.

Moolenschot says she is excited to join Colenso’s growing tribe of CX specialists.

“Brands today are built on the sum of all customer experiences and the combination of customer insights, customer connection points and creativity is a proven driver of growth. Colenso BBDO has built meaningful brands across NZ and the globe for over 50 years and I can’t wait to get started with the team and our clients.”

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