Go Media has announced its new membership with the Interactive Advertising Bureau (IAB) in a move to further develop its digital platforms and client offerings.
Parris Downey, head of digital ads for Go Media says joining the IAB will help Go Media support clients and consumers with growth opportunities.
“Joining the IAB NZ is another clear step in the evolution of Go Media as we become more digitally focused and continue to modernise our properties with best in class technology. In addition to on-site tech improvements, we also have a clear direction and mandate towards adopting current trading methods and gaining more accurate audience qualification and data accuracy to power this.”.
Says Gill Stewart, CEO of IAB, “In joining the IAB NZ, Go Media aligns with a wealth of blue-chip brands, publishers and media companies driving innovative digital solutions. Go Media will also benefit from the support and resources the IAB provides across its member network”.