Author Idealog

Awards/events
Why the Women in Marketing event promises to be a day of inspiration, leadership and networking
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Women in marketing in New Zealand are curious, creative change-makers. To celebrate their impact on the industry and dive deep into some lively discussions about what it’s like to be a woman in the industry, the Marketing Association is hosting its Women In Marketing event next Tuesday, which is the first of its kind. Speakers on the line up include Anna Dean and Angela Meyer, co-founders of Double Denim, Cassie Roma, head of content marketing at The Warehouse Group, Caitlin Attenburrow, brand manager at Whittaker’s, Julia Jack, chief marketing officer at Mercury and Idealog’s Elly Strang, who will be moderating a panel with some of the previously mentioned women. Read on for more details on where to find tickets.

News
Simply the best: the supreme winners of the 21st Best Design Awards
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The 2019 Best Awards was held at the Spark Arena on Friday night celebrating the crème de la crème of the design industry. It recognised designers, young and old, for their craft across a range of categories, from graphic to moving image to product design. Most who attended were in agreement that the night was a blast, and resembled the maturing success of the design industry in Aotearoa. Here is a breakdown of the supreme winners.

News
Wooly brilliance: early entries for the 2019 Wool-ovation to kick start your creativity
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Idealog is teaming up with New Zealand Merino Company to celebrate both the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by holding a nation-wide search for a wool product that harnesses the protentional of this natural fibre. To get the inspiration flowing, here are some of the entries that have already been submitted to the Shuttlerock page, including woollen speakers, shower puffs, oven mitts and bean bags. PLUS: we have extended this competition until next week, Thursday 11 July at 5pm, to give people more time to enter. Read on to see some of the entries, and if you have an idea that hasn’t been submitted yet, head here to submit it. Don’t forget to vote for your favourite, too.

News
Idealog + Studio ZQ launch Wool-ovation competition: Enter now
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Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. The New Zealand Merino Company has helped transform the sheep industry from a faceless commodity into a supplier for premium global brands. So, like Allbirds and Icebreaker are to merino farmers, we’ve teamed up to to celebrate the opening of its Studio ZQ innovation space in Christchurch and our design community’s talents by asking our audience to design a product that harnesses the potential of strongwool. The winner will win two all-expenses paid trips worth more than $7000: a five-day trip to Christchurch to develop their idea, and a five-day trip to San Francisco, USA to meet with US-based innovation experts. Read on to find out more.

News
Zuckerburg attempts to make Facebook a safer place – but is it enough? Here’s what the experts think
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Facebook’s role in the Christchurch terror attacks, and Mark Zuckerberg’s placid response, brought with it widespread condemnation. Now the social media giant has finally responded to the public scrutiny by banning users from live streaming if they “violate our most serious policies” and invested $7.5 million in research to improve video analysis technology. Idealog asked local social media experts whether the world’s most powerful company could have done more to prevent social media hate crimes.

News
From junk to jewellery: Design Junkies search for second crop of designers
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Design and craft based television show – Design Junkies – has been allocated it’s second lot of funding from TVNZ. The spend comes following a successful first series – produced by Warner Bros. NZ – which sees a diverse bunch of designers upcycle junk into coffee tables, photoshoot props, and various other installations. In light of the release, the show is currently on the hunt for the crop of next designers, makers and artists to feature on the next edition.

News
Bringing its cover to life: How Idealog incorporated AR into its Tech Issue
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The cover of Idealog’s 2018 Tech Issue is a truly collaborative affair. It began as a brief from the Idealog team to create an artwork that represented New Zealand’s technology sector reaching new heights. This was given to 3D motion graphic artist Guangyu Li, who brought the idea to life with creative direction from Idealog’s lead designer Wade Wu, before Staples VR took that idea even further with the help of AR. Here’s how it happened.

News
Drive VR: The ‘world’s first’ virtual reality drivers test has parked up in New Zealand
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The ‘world’s first’ virtual reality drivers test is here thanks to a collaboration between Government agencies ACC and the NZ Transport Agency – and external partners Strategy Creative, Mixt Studio, and Flying Saucer – which aims to help young people become confident capable drivers. The project launched in July last year, and has since sparked a 30 percent increase in people signing up on the Drive platform, with more than 30,000 sign ups and almost half a million total users who’ve completed 52,000 online road code chapter tests between them. So, could it see the end of traditional drivers tests?

News
Shifting the narrative: NZ Story goes inside the country’s contribution to the world
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New Zealand Story has released the first three ‘Inside Stories’ for its ongoing series promoting Aotearoa – the Global Film, Ingenuity Film, and Food & Beverage Film. Each video is fronted by a range of highly acclaimed individuals including tech entrepreneurs, scientists, inventors and famous actors, and aims to bridge a narrative about New Zealand that isn’t hobbits, the All Blacks and beautiful landscapes to the rest of the world.

News
Rub of the green: our picks for future New Zealand weed brands
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Marijuana has been legalised or decriminalised in a number of countries and states and a whole heap of entrepreneurs and savvy marketers have jumped on the hashwagon. In fact, some commodity traders have called marijuana ‘the next coffee’, such is its potential as a consumer good. In New Zealand, it may not be too long before the same thing happens, with those wacky-backy-loving liberals from Labour close to letting medical marijuana through in some form and a number of local go-getters are ready to light the fuse and fly high. It seems like a slippery, smoky, skankin’ slope to a free-market free-for-all (and, according to Family First, the inevitable downfall of society). So, given this likely shift, here are some brands that might soon exist.

News
Bringing to life a magazine: get your tickets to Idealog’s Design Event featuring Peter Haythornthwaite, Sam Ramlu, Carin Wilson and more
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Idealog’s Design Series Event is fast approaching, and will feature talks from design deity Peter Haythornthwaite, Method Agency’s managing director Sam Ramlu, craftsman, sculptor and educator Carin Wilson, and RCG’s associate director Andy Florkowski, live painting from up-and-coming artist Jake Feast, as well as the grand reveal of the winner of our Blunt + Generator Umbrella experiment. With just over a week to go, now is a great time to get tickets.

News
Little Giant CEO Mark Hurley on work/life balance and venturing into the unknown
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Little Giant founder and CEO Mark Hurley knows a thing or two about founding a company – he started his first business when he was 17, and the digital agency he founded later with no previous advertising experience, Little Giant, was named New Zealand Digital Agency of the Year at the 2017 Campaign Asia-Pacific’s Agency of the Year awards. Here, he talks backing yourself in new ventures, maintaining a work/life balance and New Zealand start-ups he’s excited to see on the rise.

News
Go behind the scenes of Idealog’s AR cover by Chorus and One Fat Sheep
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For the latest issue of Idealog, publisher and editorial director Ben Fahy doesn’t just appear alongside his editorial, he pops out of the cover to explain what’s inside. Now, he explains the thinking behind creating an AR magazine cover with One Fat Sheep and Chorus, and what it means for magazines at a time of digital publishing.

News
Wrestler’s Ben Forman shares his tech favourites
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As part of Idealog’s Technology Month, it picked the brains of some of the movers and shakers in the industry to find out their favourite tech-related things, their biggest fears for the future and what other companies and individuals inspire their work. Here’s Wrestler’s Ben Forman.

Opinion
Reuben Woods shares a few of his favourite things
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As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this edition, we chat to Woods Creative managing director Reuben Woods about design, surfing and following in his father’s footsteps.

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