Shifting the narrative: NZ Story goes inside the country’s contribution to the world

New Zealand Story has released the first three ‘Inside Stories’ for its ongoing series promoting Aotearoa – the Global Film, Ingenuity Film, and Food & Beverage Film. Each video is fronted by a range of highly acclaimed individuals including tech entrepreneurs, scientists, inventors and famous actors, and aims to bridge a narrative about New Zealand that isn’t hobbits, the All Blacks and beautiful landscapes to the rest of the world.

Each of the three videos is connected to a wider campaign that provides authentic insight into New Zealand stories from the eyes of global and local identities. The campaign argues New Zealand’s reputation for outstanding natural beauty is only part of our story, and showcases our pool of artists, business people, entrepreneurs, inventors and innovators whose stories are just as awe-inspiring as our landscapes.

It’s fair to say the rest of the world knows very little about New Zealand, and to get the point across NZ Story plans to release a multitude of smaller stories to create a narrative big enough to demonstrate that New Zealand’s contribution to the world is limitless and impossible to ignore.

To do so, it wants to recruit hundreds if not thousands of people who have played a part in our global presence. It has already interviewed immigrants, expats and everyday Kiwis, speaking to everyone from school kids to pensioners and everyone in-between, covering stories about food and wine, culture and invention, business, creativity and much, much more.

But it needs your help and asks you to become a New Zealand storyteller by sharing our story with the world to help tell the world what New Zealand has to offer.

  • This story originally appeared on Idealog.

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