If you’ve ever been at a bar, enjoying a refreshing Tiger beer with your friends and thought ‘you know what would really compliment this?’ A roasted Tarantula’ well Colenso BBDO and Tiger have answered your oddly specific wishes.
Tiger Bar Snack has launched ready to exotic up your day drinking. The ‘East of what you know’ platform created by Colenso BBDO heroes the very essence of Tiger’s culture by embracing the unfamiliar in refreshingly different ways.
Launched in five flavours, including garlic grasshoppers, roasted scorpions, peri peri crickets, teriyaki mealworms, and roasted tarantula – they’re a new kind of experience-with-purchase.
Dave Brady, creative director at Colenso BBDO says the platform is a good way to pay homage to Tiger’s roots.
“We wanted to reconnect Kiwi drinkers with a beer that was born on the streets of South-East Asia. That’s why Easternising the Western bar snack felt like a natural response, one that demonstrated our attitude towards the unknown in a way that got people talking – and crunching.”
Credits
Agency: Colenso BBDO
Client: DB Breweries
Marketing Director, DB Breweries Ltd – Sean O’DonnellSenior
Marketing Manager Heineken & Global Brands – Jeroen Schoorel
Marketing Manager International Brands, DB Breweries Ltd – Liesbeth Keulemans
Marketing Manager – Global Brands, DB Breweries Ltd – Kate van der Linden
Photographer: Magdalena Wosinska
