Republik plays matchmaker for bibliophiles this Valentine’s day

Are you a bibliophile lost on how to make the most of your Valentine’s Day? Then you’re in luck. Auckland agency Republik has teamed up with Book Depository to matchmake Kiwis to best-selling books.

Launched by Book Depository, the Valentine’s Day concept will see temporary bookshelves set in regional locations around New Zealand, offering free, mostly romance-themed, reading material chosen for Kiwis.

Mitch Lang, spokesperson for Book Depository says while by global standards New Zealanders are avid readers and have one of the highest per-capita rates of book consumption, there are many who prefer to social media over paperbacks.

“In a digital age where content is consumed in byte size, the love of a good book has been lost to many and there is an entirely new generation of young adults who have not known a time when books were their first source of information and inspiration.

“The initiative today is about helping lapsed bibliophiles renew their relationship with reading and, also inspiring those who have never experienced the sensation of rushing home to start a new book,” he says.  

Paul McNamara Republik director says the Valentine’s Day activation is part of a larger stream of successful marketing concepts created for the online retailer.

“This latest campaign is designed to drive consumers to connect with a vast number of book titles available online. 

“The positive results from the creative we have developed for Book Depository has seen them adopted in other countries including Hong Kong, Singapore, Ireland and Argentina and we anticipate the results of this latest work may also see it exported as well,” he says.

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