Special Group’s Tourism campaign hits highest-ever performance, and NZME’s CreateMe makes some big changes.
Travel bug success
Tourism New Zealand’s (NZ) ongoing ‘Good Morning World’ series created by Special Group has become the organisation’s highest performing campaign.
The three-year goal set by Tourism NZ were reportedly smashed within five months making the campaign its highest-performing ever including a social search increase of 1500 percent.
The “people-led” content series, which is part of the 100% Pure Welcome – 100% Pure New Zealand brand platform, was created by Special Group NZ and Special Group Australia.
Ch-ch-ch-Changes at NZME
NZME’s CreateME has had a reshuffle of its inner structure in an effort to “fine-tune” seamless delivery of campaigns to advertising partners.
The new CreateMe includes the likes of Graham Dolan as the multimedia company’s creative director, Danielle Tolich as general manager commercial integration and NZME’s Arron Smith to general manager of creative strategy.
Head of CreateMe, Greg McCrea says the platforms marketing leading position needs to be improved.
“You only stay a market leader by constantly looking for opportunities to grow and improve. The appointment of Graham, Danielle and Arron into these new roles illustrates NZME’s commitment to deliver world class, audience led solutions to our customers,” said McCrea.