News
2020 ORCA winners announced
2020 Outstanding Radio Creative Awards (ORCA) winners have today been announced. The Grand ORCA winners for 2020 are Tim Thach and Brooke Wiley from Stanley St for their…
Author The Radio Bureau
News
Annual radio device insights report released
The annual radio device insights report conducted by GfK and the Radio Broadcasters Association (RBA) has today been released. Utilising data from the S1 2020 Radio…
News
2020 Student ORCA finalists announced
Media Design School has made a clean sweep of the Student ORCA, with students James McCulloch & Kathryn Prince joining Robyn Ramsey & Luke Roxburgh as 2020 finalists for their…
News
Vox Pops: Do listeners change the radio channel during ads?
TRB are big believers in utilising insights to create effective radio advertising campaigns. From online resources for agencies to the extensive knowledge of our planners, we know exactly…
Opinion
Protecting your brand with radio in 2020
The issue of brand safety in the advertising industry is nothing new. Back in 2017, we saw YouTube enter an “ad crisis” as marketers detected their campaigns showing…
News
Radio’s place through the pandemic
Kiwis and in fact the world are turning to radio to help them cope through the pandemic. In the USA, which is now the epicentre of…
News
Celebrating radio’s diverse audiences
Today is UNESCO (United Nations Educational, Scientific and Cultural Organization) World Radio Day. In 2020, the organisation calls on the world’s most widely consumed media to uphold…
Partner articles
The Future of Audio Technology
Advancements in technology have signaled trouble for radio and its historical roots, yet time and time again radio has shown its adaptability to new ways of…
Opinion
Placing more importance on creative
Our key focus at The Radio Bureau is nailing radio planning and placement, however we would be remiss to ignore the impact that creative has on…