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Three’s a crowd for New World account

New World supermarket has announced today its latest hunt for a new agency. New World has been with its current agency, 99, for nine years.

Starting the journey together in 2011, New World has now decided a new outlook is needed for the new decade.

Three agencies are apparently up for the $62 million accounts, DDB, FCB and PitchBlack.

FCB already runs the account for FoodStuffs other brand; Pak’nSave.

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