StopPress noticeboard: February 12

Adobe extends Experience Platform to New Zealand and Tribal wins the Samsung account.

Tribal wins Samsung

Tribal Worldwide NZ has announced it is now the acting social agency for Samsung.

The appointment sees Tribal working as social lead across all product categories for the consumer electronics company. It will see the agency developing all always-on and campaign social as Samsung ramps up its efforts in this space in the New Zealand market. Tribal’s win sees it join sister company Mango Communications on the Samsung business.

James Blair, Managing Partner at Tribal Worldwide NZ, says the team are very excited to be working with Samsung.

“We announced the launch of Tribal towards the end of last year, and to be able to kick off 2020 working with such an iconic company is amazing. The team at Samsung are fantastic and are ambitious about what they want to achieve in this space in the year ahead.”

Simon Smith, Head of Corporate Marketing at Samsung New Zealand, says they’re looking forward to the creative thinking and expertise Tribal will bring to the business.

“We were very impressed by the Tribal team and are excited to see where they’ll take our brand through social in the year ahead,” says Simon. “The integration between Mango and Tribal was a compelling offering for us, as we look for more integration and focus on PR, social and influencer activity in 2020 and beyond.”

New to New Zealand

Adobe has announced today the new availability of its Adobe Experience Platform across New Zealand and Australia.

Adobe Experience Platform is the industry’s first open platform for customer experience management to accelerate business transformation. It synthesises all customer data in one place, creating a true single view of the customer. 

Find out more about the platform, here.

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