Last year Lumo introduced the Pixel Awards to celebrate the creative space of the out of home industry. The first round of the competition is now open for February entries.
Last November saw Colenso BBDO take home the 30k worth of free media across Lumo’s network and a travel package to SXSW in Austin Texas in March 2020. With entries now open for the first February slot creatives are encouraged to showcase their best ideas.
The Pixel Awards run in February, May and August in 2020. The initiative was launched to educate and motivate creative thinkers to apply their ideas for chosen and willing clients and help us all showcase the creative opportunities digital OOH has to offer.
“The success of the inaugural Pixel Awards reaffirmed to us that there is a genuine desire by advertisers and agencies to better understand the dynamic capabilities of Digital OOH and to learn how to apply the many creative advantages available,” Lumo CEO Phil Clemas says.
“The Pixels are really about trying to break down all of those false barriers. To inspire and educate the market about the dynamic and interactive capabilities, get creative thinkers excited, allow their imaginations to flow then help them apply those ideas for the benefit of their clients.”