Author StopPress Team
Media Monitors, “the market leader in New Zealand and across the Asia Pacific for media monitoring and analysis of media content”, can puff its chest out a little further in 2010 after it was recognised as the international measurement company of the year at the Association for Measurement and Evaluation of Communications Awards held in London late last year.
Pepsi is dropping its famous Super Bowl commercials after a 23-year run and shifting the millions it spent on funny ads into the Refresh Project, an online cause-marketing campaign that asks customers how the company should give away its grant money. Starting February 1, readers can vote to give grants …
The second installment of Media Mingle, Mingle Bells, took place last week in the dark, underground lair at Clooney. There was quail in spoons, there was champagne in flutes, there were nametags on chests and there were numerous jovial media types engaging in some hearty festive mingling.
’Tis the season to be jolly.
Jolly silly, that is. Stoppress heard the story of an Auckland banker who this week staggered back to work after a night on the tiles, without his wallet and his phone and soaked through by the rain. Intending to doss down at the office …
Auckland gelato store Giapo is “in business to put a smile on children’s faces”. But Gianpaolo Grazioli, the store’s founder, is attempting to raise $10,000 for 300 kids who can’t make it to the store this year because they have to spend Christmas in the Starship Hospital.
Is all that planet-killing commercial detritus getting you down this Christmas? Of course it is. You need some knowledgeable greenfingers to guide you through the environmental maze. And our sustainable cohorts at Good magazine have just launched the first edition of The Good Shopping Handbook to help you out.
In a year that’s presented its fair share of challenges, New Zealand marketers have worked determinedly to deliver campaigns that generate solid results. And, from a record number of entries, Marketing’s ‘Grand Masters’ have selected the finalists for the 2009 RSVP and Nexus Awards.
The Christmas ads were all-pervasive this week, with plenty of new, mostly terrible albums on the stocking stuffer ad agenda. And Coke’s summer campaign also kicked off. Big, dumb fun in the water, just like the old days. Look how much fun those virile, tanned young things are having splashing their sticky beverages over each other!
Four decades of monster-related carnage, epic natural disasters and ruthless alien invasions caught on film and mixed with a jaunty Gershwin number. Those New Yorkers are a resilient bunch.
Despite what mother said, laughing at the expense of others is the best kind of laughing.