Author StopPress Team

News
Idealog leads online user purchasing
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Pimms all round! We’re mighty chuffed for our friends at Idealog for being top in a Nielsen analysis for September.

It’s a slightly more complex market intelligence though; showing which sites have the highest percentage of their traffic consisting of people who have purchased from any website during …

News
Cultural Biggwig to lead Book Council
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Business and culture heavyweight Peter Biggs is the new chair of the NZ Book Council.

He takes over from Maggie Barry, who left the board in July following her move to Auckland.

“Peter has an ideal background to provide leadership for the Council,” says acting chair Owen Marshall. “A former …

News
100% Pure BS?
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TVNZ’s Media 7, with Russell Brown, hosted a vigorous discussion about the genius or otherwise of 100% Pure New Zealand.

On the panel were: George Hickton, chief executive of Tourism New Zealand (100% really good, he said), Good magazine’s Dave Hansford (100% total bulldust, he basically said …

News
Finish the line – and win
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Can you complete this terrific little gag by Idealog cartoonist Alister Kitchen? Make us belly ache and we’ll send you a million dollars worth of Steinlager Edge. Post your entries on the comment wall.

News
$1b boost for Progressive’s Countdown brand
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Impression of flagship store in Newtown, Wellywood

In the most drawn-out brand merger of recent times Progressive Enterprises is finally merging Woolworth’s and Foodtown brands into the more popular Countdown.

The company has also committed to investing $1 billion over five years in a major spruce up of 20 …

News
Tourism NZ appoints Kevin Bowler as CEO
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Tourism New Zealand Chairman Greg Muir announced today the appointment of Kevin Bowler as its new CEO.

Mr Bowler has extensive marketing and business leadership experience spanning fast moving consumer goods, technology and media brands in New Zealand and overseas.

He is currently CEO for start-up Yahoo!Xtra, a JV …

News
Ads@6: 11-17 Sep
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The top spending clients of the past week. Veeeery interesting.

Last week’s ads here.

TV3, 17 September 2009

Arnotts Vita-Weat crackers The Warehouse, 4 days of deals Powerball jackpot Roses chocolates Ruapehu ski season Burger King, The Outlaw AXA Insurance Pit Stop Pineo Cleen TV One, 17 …

News
RSVP and Nexus Awards call for entries
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Entries are now open for the NZ Marketing Association’s RSVP and Nexus Awards.

The RSVP Awards recognise excellence and innovation in marketing campaigns that stimulate conversation, ask for a response or prompt some deeper brand involvement that leads to a sale or other measurable change in behaviour.

Nexus Awards …

News
Old New Idea?
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Just when you thought all was settled in magazine cover land, comes this. Same shoot, different story, different year.

Editor of New Idea, Hayley McLarin, maintains it’s not the same photo, though it may come from the same shoot.

“We try to find the picture that best illustrates the …

News
Ogilvy nabs $20m account
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The shift that dare not speak its name is true. ANZ/National has shifted its entire media account to Ogilvy, away from OMD.

The surprise move is a huge win for Ogilvy, which already handles the creative work for banking rival Kiwibank. According to Nielsen data, the combined ANZ/National …

News
Ads@6: 4-10 Sep
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Seven days of 6 o’clock ads right here. TV3, 10 September 2009 Burger King, The Steal Tower Insurance The Warehouse, Huffer Ts Copper Kettle Chips The Floor Store, win a trip to Paris Rexona Men, Richard Kahui All Black Consumer.org.nz, join for $25 Tower Insurance …

News
More Marketing Awards finalists
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The final finalists have been announced for the TVNZ/NZ Marketing Awards. A record number of entries this year so competition is fierce. Behold these masterful marketers.

NZ Post Marketer of the Year: Aisha Daji Punga – Marketing Director, Frucor Beverages Group Brendan Downey Parish – Sales & Marketing General Manager, Cerebos Gregg …

News
Awards magnet
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Latest in a series of international accolades for Immigration New Zealand’s MAGNET programme is word they’ve won an ECHO Leader award to be announced at the US Direct Marketing Association’s annual conference in San Diego in October. Agency Rapport Advertising and Marketing is particularly pleased as this …

News
100% Pure goes to China
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Fresh from its success in dragging Aussies across the ditch to ski, soak and spend,  Tourism New Zealand has just launched a new 100% Pure campaign in China.

The brand got a first outing there in 2008, with “astonishing results”, according to TNZ.

The new campaign commenced on September 7 …

News
CAANZ goes mobile
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The Communications Agencies Association of NZ (CAANZ) has partnered with Vodafone to champion mobile marketing and “celebrate creativity and effectiveness in the mobile channel,” says Vodafone mobile marketing manager, Simon Neal. “It is a young and evolving channel, and presents a tremendous and very unique opportunity for brands to engage …

News
Classic cookbook cream of the crop
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Ladies, A Plate has taken out the Best Book award at the PANZ Book Design Awards. Designed by Alan Deare from Inhouse Design, it also won the Best Illustrated Book. The home-baking bible, by Alexa Johnston, appealed to the judges not because it was “particularly flashy, nor particularly ‘designer’. It …

News
Qantas Film and TV Award Winners
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Award highlights

FilmQantas Best Feature Film – budget over $1 million  Dean SpanleyBest Feature Film – budget under $1 million  The Topp Twins Untouchable GirlsBest Director in a Feature Film (budget under and over $1 million)  Toa Fraser, Dean SpanleyBest Lead Actor in a Feature Film  Scott Wills …

News
Who coned Sky Tower?
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Plenty of buzz about the Sky Tower coning this morning.

We can tell you that it was the work of Colenso for the energy drink V.

“All will be revealed on TV on Sunday,” says a Colenso insider.

UPDATE: Here’s the link to the site

It was …

News
QANTAS FILM AND TV CRAFT AWARDS WINNERS
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Well done peeps! Get our tweets on the Film and TV award winners Saturday night.

News and Current Affairs Categories

Best News CameraJared Mason – One News, US Election: McCain Campaign (TV One)

Finalists: James Marshall – Breakfast, Skifield Prepares to Open (TV One)Cameron Williams – 3 News, Anzac Day in …

News
Ads@6: 31 Aug-3 Sep
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In a New Zealand first, StopPress has collected all the week’s most expensive TVCs into one handy place: here. Why? Not because they’re good. Some (arise, Sir Harvey Norman) are something else. But hey, when you’re spending so much so often, it pays for us to listen …

News
CAANZ comes out swinging at TVNZ
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David Walden, president of CAANZ, says TVNZ’s ‘review’ of commission structures is a thinly disguised move to improve its margins.

“As far as CAANZ is concerned, this is a TVNZ initiative aimed at improving its financial performance,” he writes in a formal response from CAANZ.

TVNZ claims the industry …

News
Celsias launches in NZ
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Celsias gives Kiwis the ability to take action on climate change and build a community-led response. In addition to a daily blog, the site features a variety of tools to share information, form discussions, start projects and swap success stories.

According to Nielsen Media Research, 80 per cent of small …

News
Gaff Laff
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And now for the goobledegook press release of the week. Try saying it without breathing. Impossible.

AUCKLAND, New Zealand – August 25, 2009 – As part of NetApp’s cloud computing news announcements today, NetApp (NASDAQ: NTAP) highlighted its close relationships with industry-leading Information Technology (IT) vendors and enterprise Value Added Resellers …

News
Aussie GAS spends in NZ
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The millionth Aussie tourist just flew through our customs lounge.

Now the Great Australian Survey company (GAS) wants to spend $A1 million on developing its survey business, partly in the shakey isles.

A member of the Q Group of companies (ASX: QXQ), GAS will spend close to $A1m over the …

News
Embarrassment corner
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It’s the sound all magazine publishers dread: the smug tap of ACP’s Paul Dykzeul’s keyboard as he relishes the moment to rub your nose in the sand. Ouch!

Says Dykzeul: “ACP Magazines are proud to have provided the latest cover for NZ Life and Leisure, produced by …

News
Battle lines forming over TVNZ
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Indie agencies face a “major threat” and some inside large agencies claim it’s the “biggest issue to face advertising agencies for a long, long time”.

Battle lines are forming in what could be an industry-defining move by TVNZ to review its pricing and commission structures.

Major accredited agencies have …

News
Finalists announced in marketing awards
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New Zealand’s big brands are bouncing back in 2009. Air New Zealand, The Warehouse, Frucor and Westpac are among the household names to be selected as finalists in this year’s TVNZ/NZ Marketing awards.

Of the 21 finalists, 16 are medium-to-large sized companies. Two are government agencies.

New …

Opinion
The Conversation
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Nobody believes business anymore. So who’s in control of your brand? It’s all of us. Here’s how the truth has been democratised, distributed and Google-optimised. It’s goodbye to the mass message and welcome to The Conversation.Nobody believes business anymore. So who’s in control of …

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