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Get your .GIF on

LA-based agency CP and B is putting the much-maligned .gif file format on a pedestal by creating a set of awards just for those types of images. The Gifys asks visitors to vote for their favourite gifs across a range of categories including animals, cats, film and TV, nature and science, news and politics and the biggie: Gif of the Year.

“The .GIFYS are the first ever awards honouring the animated GIF as a medium, social commentary and art form,” the organisers say. “Winners are immortalised on our website, finally giving GIFs their rightful glory.” 

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