This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
In a bid to get 25- to 39-year-olds to stay in the zero drinks zone when driving, Auckland Transport has launched a quirky campaign that comes with the promise of a happy ending (and we’re not referring to a Disney interpretation of events here).
Who said the customer is always right? For years customer service workers have had to deal with rude customers, receiving abuse with smiles on their faces, because of that silly old saying which has been beaten into them by their superiors. But Tesla has just proved that for its brand, the saying is irrelevant, and if the customer is going to throw a paddy, then it ain’t going to get the goods.
I can’t help but feel a bit bad for Match. All it tried to do was to deviate away from most dating sites/apps which often trumpet the ‘hot singles in your area’ and show that it’s okay to have a few flaws like a bad singing voice or a habit of wearing your socks in bed. But, we at StopPress can’t resist a good Twitter troll and the hashtag attached to this campaign was used and abused in the best ways possible.
Yes, it’s true, most of us are back at work. But as Auckland’s ridiculously humid, hot, sticky weather has proved lately, summer is still very much here. It’s not quite time to pack away the barbecue and shake the sand out of the beach towels just yet. Burger King has launched a new campaign via Colenso BBDO to remind us of this fact, which allows fast food aficionados to apply online to host a ‘Backyard BK BBQ’ to feed their hungry mates.
Got an itch of creativity that needs to be scratched? The collaborative community, Hit Record, has been gaining momentum since launching its app this year and…
A change is in the air for Massey University, which has started the year appointing FCB as its new creative and media services partner.
Two Christchurch agencies, Simpatico Advertising and Strategy Design and Advertising have merged, and Strategy Group managing partner Geoff Cranko has called this move a “natural fit”.
A subtle nod of approval goes to Z Energy, ANZ, MediaWorks and Noel Leeming this week.
Old Mout Cider has nabbed a Colmar Brunton Ad Impact award for the month of December for its ‘not so sweet’ Hard Cider ad via Colenso BBDO, which the market research company says stood out from the noise of Christmas ads throughout the month.
Following on from the news of former chief executive Nicky Bell’s departure, StopPress can now confirm that director of strategy Murray Streets has also left the organisation and that Saatchi has hired Gina Williams as brand strategist this week.
Imagination comes in all shapes and sizes, and now, so does Barbie. This year three new body types will be added to the Barbie empire including petite, curvy…
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The new year is a time where we all reevaluate our position in life. We think about our wishes, our resolutions and our fresh starts. But, it should also be a time where we think the lives of others, whose wants and needs are simpler than ours. French community service association Deuxième Marche aimed to remind us of the homeless and their needs this new year, by giving them more visibility to express themselves.
The Swedish Institute has released a promotional clip aiming to inform people about Sweden ‘as is’, bare bums and all.
Google has taken a stance and shown its thoughts on the problematic timing of Australia’s national day by using a painterly artwork of Aboriginal Australians on its homepage.
Nike has gone the content marketing route by creating an original web series to get more women into fitness (and buying its shoes).
A thunderous roar of applause goes to Lewis Road Creamery, Mount Franklin, Flick Electric and Air New Zealand.
Industry happenings at TVNZ, Facebook, Icebreaker, ZenithOptimedia and Red Balloon.
Air New Zealand is on the hunt for Kiwis who like the idea of travelling for work with the launch of a new a recruitment video that gives potential candidates a glimpse of what it takes to be an Air New Zealand flight attendant.
We’ve all been unemployed at some point in our lives and probably will be unemployed again. And sure, when we’re younger it’s socially acceptable. But as we move through our twenties and beyond there is more expected of us, and when in between jobs (or just.. without one) it’s never fun to be asked what you do to pay the bills. That’s what these ads for Careers 24 address.
In celebration of Quentin Tarantino’s latest film The Hateful Eight, and coinciding with the launch of a beer dedicated to the film, a Ponsonby pub transformed itself into a rendition of the film’s set, a Wyoming log cabin in post-Civil War America.
The Briscoes Lady, known to her loved ones as Tammy Wells, has become something of an advertising legend, appearing as the face of the retailer for over 25 years. And despite spending so much time in front of the camera, it appears she hasn’t lost her touch, winning the latest round of Colmar Brunton’s Ad Impact Awards.
Industry happenings at DDB, Pandora, Adshel, Spur, Anthem, IBM, VW, Weta and Jetmax.
Mark Weldon has been busily shaking MediaWorks’ tree since taking over the role of chief executive and some of that shaking—from the decision to can Campbell Live and 3D Investigates to the creation of Scout to the most recent decision to rebrand all of its news operations as Newshub—has earned the ire of viewers, commentators and, in some cases, his own staff. Despite the fact he’s doing what a whole bunch of other major media companies are doing and integrating like his life depends on it, he seems to have received an inordinate amount of negative press for his efforts so far and some competitors appear to be joyously dancing on the grave with their coverage. We aim to provide a mix of light and shade here at StopPress, so we’ve covered plenty of positive MediaWorks stories during his tenure, but we can’t resist a good lookalike and, while we don’t mean to link their ‘management styles’, we couldn’t help but notice the facial similarities between the charismatic wine-making media chief and the charismatic assassination-loving Russian dictator.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The Edge has had a facelift, with a bright new logo and brand refresh to better suit its modern position as a multi-platform brand. The move comes only a week after its parent company MediaWorks had its own revamp.
While the encyclopedia has been banished to conversations starting with “back in my day…”, Wikipedia is still going strong as it celebrates its 15th birthday. Here’s a quick look at how it’s celebrating the event.
Microsoft’s combined offerings topped Facebook in last month’s website rankings, with Google unsurprisingly coming out on top according to a Nielsen report that tracks unique audience across all web browser usage, but does not include the use of mobile apps. Further down the list, Stuff retained its lead over the NZ Herald.
Since last year, MediaWorks has been on a mission to pull together the disparate departments of the business to offer a fully integrated service across the various available channels. And this will be continued with the launch of Newshub on 1 February.
Imagine Rocky without ‘Eye of the Tiger’, Apocalypse Now without Wagner, Saturday Night Fever without the Bee Gees’ ‘Stayin’ Alive’. It all looks so good visually might look nice visually, but there’s just something missing. Using this as its premise for a series of idents in the lead up to its soundtrack-themed movie lineup, on-demand platform UPC illustrates that the scene Ghost, Foot Loose and 2001: A Space Odyssey become quite different without their brilliant backtracks.