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News
Selfies with a bite
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A US animal shelter has come up with a novel way of helping dogs get adopted and at the same time making selfies less about egotism and more about charity. It’s all thanks to Instagram and bit of creative poochery.

News
Special Group harnesses the power of needlework to tell the tale of Barnes, Catmur & Friends
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In the early days of America, it’s thought the colonisers gave blankets to the native Americans as gifts, but added in a surprise in the form of smallpox. And Special Group, as part of the Axis Share the Love campaign, has done something similar (without the murderous intent) by creating a “nine-panel, hand-crafted tribute” to Barnes, Catmur & Friends and lacing it with a dose of good-natured cheekiness.

News
Air NZ releases safety video: outrage simmers down
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Air New Zealand has officially unveiled its latest in-flight safety video, which was filmed by Josh Frizzel from 8com and features five models from the Sports Illustrated Swimsuit franchise. And the initial outrage that coincided with release of the behind-the-scenes clip now seems to have diminished substantially.

News
Looking back
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If your Facebook feed has been cluttered with those look back movies, you might like a few that take the mickey out of the social network’s idea that celebrated its tenth birthday.

News
A mother’s work
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It seems a mother’s work can actually be done, at least in the imagination of a young daughter. This is no ordinary work, because it’s that of global giant General Electric, in a vast range of fields.

News
Cars take their mark
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Honda has unleashed the beast in a visual effects spectactular that turns its brand into a dark horse. Underneath the technical wizardry it’s a race between robots, real horses and cars.

News
Scandinavia in the south: design conference aims to crack the Norse Code
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Those Nordic countries are all the rage at the moment, what with their food, furniture, literature, social policies, architecture, vehicles (or, more particularly, ads for vehicles), expensive stereos and diversified economies. And New Zealand business folk will be able to get a taste of the region’s rich design pedigree with Norse Code, a full day event similar in format to the Better by Design summit that features five of the biggest names in Scandinavian design. Plus: win a ticket worth $195.

News
Following the leaders
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Newspapers may be struggling to deal with a few fairly serious business model issues at the moment, but that hasn’t stopped The Guardian from creating some great ads to promote it wares. And The Sunday Times has followed suit, with its single-shot, two-actor Icons spot promoting its refreshed coverage of art, music, film and TV and its month-long culture series.

Opinion
Guy Williams on offensive Tweets, being a craplebrity and Kobe jumping over an Aston Martin
By

Although Guy Williams isn’t actively involved in the advertising industry beyond appearing in the odd promo for one of his shows, his ability to consistently deliver a humorous message no matter which medium he is working in is something that many marketers and brands strive to do with their campaigns. So, in order to learn his secrets, we sent the lanky comedian a few questions.

News
The Winter Adlympics
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Amidst the photos of dodgy hotels, news of security threats and occasional sporting events at the Sochi Winter Olympics (why the amazing ski ballet was canned, we’ll never know), there are the ads riding on those coattails. So here’s a collection of the best.

News
The law of the vital few: Twenty’s treatise on ‘the science of persuasion’
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As the Agency Wank Tumblr shows, agencies trying to elucidate their point of difference can easily veer into cringeworthy business cliches and terrible jargon (Canadian agency John St, on the other hand, has consistently nailed it with brilliant films that mock current advertising trends). But direct and digital specialist Twenty, which has added a number of new clients and a host of new staff in the past few years, has avoided that self-promotional fate with an animated trip back in time to explain the power of the 80/20 rule to the world of business.

News
From blog to brand: Megan Singleton (Blogger at Large)
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In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the fourth segment, we chat to Megan Singleton about her online journey with Blogger at Large.

News
Blocked out: The Lego Movie gives you four reasons to watch the ads
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While most movie releases still rely on the classic cliched poster/over-the-top trailer combo, there have been plenty of creative (and sometimes quite violating) attempts to get attention in recent years. And The Lego Movie, which is currently number one at the global box office, joined that elite group with a great stunt conceived by Warner Bros. and media agency PHD that saw four well-known UK ads acted out in the style of the movie.

News
‘May contain traces of grievances’
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Waitangi Day is often mired in acrimony and argy bargy, partially because that’s what the media tends to focus on. So, in a heady combination of self-promotion and national pride, Wellington creatives Think Suite and Unlimited Ltd—with the help of some well-respected historians—aimed to create a new kind of conversation about the Treaty with its “Kiwi ‘Trojan Horse”, The Sweety of Waitangi.

News
The Herald honours McNally’s legacy with advertising challenge
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Last week, APN NZ announced the arrival of the Herald Advertising Challenge, an initiative designed to showcase the opportunities for large scale, integrated campaigns across Herald media channels and get agencies thinking about the possibilities. And, along with the previously announced prize pool, which includes $250,000 of agency rate card media to bring the winning campaign to life and a trip for two members of the team to attend the Festival of Media Global 2014 in Rome, it has announced that teams will also be playing for the Andrew McNally Cup.

News
Sports Illustrated Swimsuit models board the Air NZ planes—Updated
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Given that Delta, Virgin and other airlines have started emulating Air New Zealand’s novel approach to safety videos, the original innovators have decided to take things to the next level by inviting the Sports Illustrated swimsuit models onto their planes. Update: Air New Zealand arranged the sponsorship and True developed the creative for the project.

News
“The Olympics have always been a little gay”
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In response to Russia’s continued condemnation of homosexuality as a mental illness, The Canadian Institute of Diversity and Inclusion has released a public service announcement that presents the two-person luge in particularly risqué fashion. The customary back and forth movements associated with the sport are accompanied by a backing track of The Human League’s ‘Don’t you want me baby’. And then at the end of the 30-second ad, text saying “The games have always been a little gay. Let’s fight to keep it that way,” appears on the screen.

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