Movings/Shakings: 10 February

Bauer chooses its editors

After receiving the go-ahead to acquire New Zealand Woman’s Weekly, New Zealand Listener, Simply You Style, Simply You Living and Creme, Bauer has now announced the key editorial appointments for the magazines.

In a move described in a Bauer press release as “arguably the most strategic appointment,” Sido Kitchin has been appointed the editor-in-chief across both Woman’s Day and New Zealand Woman’s Weekly. She will take up this position on 3 March and will be responsible for setting the strategy and brand positioning of both titles.

Fiona Fraser, who previously edited Australian Women’s Weekly (New Zealand edition), has been appointed to the role of editor of New Zealand Woman’s Weekly. This move sees Fraser continue her editorial relationship with Kitchin, alongside whom she served as deputy editor at both Woman’s Day and New Zealand Woman’s Weekly.

Although there have been some key changes, Pamela Stirling will retain her position as the editor of the New Zealand Listener.

“Stirling will lead this agenda-setting title into a new period of innovation and publishing excellence at Bauer,” says Bauer CEO Paul Dykzeul.

In addition to this, Cath Bennett, who previously worked as the deputy editor of Next, will move into the editing role at The Australian Women’s Weekly. Bennett’s experience also includes stints as a reporter at Sunday News and as a deputy editor of Escape at the Sunday Star Times.

Dykzeul is confident that Bennett will be able to draw on her experience in New Zealand and abroad as she takes on the challenge of this new role.

After five years as Bauer’s beauty director, Trudi Brewer has progressed into the role of editor of Simply You Style. Dykzeul is confident that her extensive knowledge range in beauty, fashion and television will ensure that she leads “the charge in growing this exciting commercial publishing model to its full potential.”

The Bauer-powered winds of change have been felt at Simply You Living, where Jeremy Hansen, the editor of Home New Zealand, has taken the place of Justine Williams as editor. Hansen will also retain his role at Home New Zealand, meaning he will take charge of the editorial duties of both magazines. At this stage it is still unclear where Williams is headed.

When asked about Williams’ current role, Dykzeul explained that he did not know because APN (not Bauer) had made her redundant.   

The final editorial appointment is at Creme magazine, where it has been confirmed that Kristina Rapley will continue in her role as editor of the publication.

In addition to finalising the editorial appointments, Bauer has also confirmed the publishing structure across its range of magazines. Group CEO Dykzeul will take charge as the publisher of Woman’s Day, New Zealand Woman’s Weekly, Lucky Break and NW.  

Fiona Lyon will continue as the publisher of Women’s titles, which means that in addition to The Australian Women’s Weekly, Next, Fashion Quarterly, Cleo and Good Health Choices, she will now also serve as the publisher of Simply You Style and Creme.

Furthermore, Lisa Ralph, who has worked as a publisher at ACP (and subsequently Bauer) for over seven years, will take charge of the publication duties of New Zealand Listener, North & South, Metro, KiaOra, Home New Zealand, Your Home and Garden, Simply You Living, Taste, Recipes+ and Little Treasures.      

A creative army

(L-R): Guillaume Calmelet, Tom Knighton, Tim Huse, Nathan Cooper, Julian Andrews, Tom Johnson, Smeta Chhotu-Patel, Phil Kelly

With eight recent appointments, Whybin\TBWA Auckland has added a veritable army to its creative department. 

Chief creative Officer Toby Talbot and chief executive officer Todd McLeay say they have been looking for many months for the right blend of people and skills.

“The team we’ve recruited is filled with a collection of some of the brightest, freshest thinkers, designers and creative technologists around, says Talbot. “We challenged ourselves last year with the task of reshaping our team into one that would best fit our vision, our clients’ needs and our ambitions as a business for 2014. I’m really excited about where we’ve got to.”

One of the key appointments to the new team is Nathan Cooper, who has taken up the reigns as the agency’s new digital creative director. He replaces Ross Howard, who departed to establish the new start-up BuzzDial alongside Tom Cotter and Geoff Devereux.

Cooper, most recently at Saatchi & Saatchi New Zealand, has a global digital pedigree of the highest standard and comes with a bounty of experience. It was in London, New York and Amsterdam working for the likes of Anomaly, R/GA and 180, where he cemented his name as a true global digital heavyweight.

And his experience has also been well awarded. In addition to winning a Cannes Gold Lion, he has also has a Webby, Eurobest, Design Museum ‘Designs of the Year’ awards nomination, Social Buzz Award, Global Mobile Awards and various other awards on his personal trophy shelf. 

Phil Kelly, who previously worked with Saatchi & Saatchi NZ and JWT New York, also joins as the newly created head of design role, and he brings over 20 years’ experience with him.

His work at top agencies in London, New York and Shanghai has been featured in Rolling Stone Magazine as well as recognised at Cannes Lions, the Clio Awards, Obies and won a Gold Pencil at New York’s One Show.

Julian Andrews, who most recently headed his own agency, and Tim Huse, who last worked as the creative director at Sugar before going on a one year sabbatical, have also joined the team as senior creatives. Both Andrews and Huse are widely experienced and very well awarded in the industry.

But the changes don’t end there. Smeta Chhotu-Patel, who picked up a few tricks at DraftFCB and DDB, also joins the agency as a brand art director. Her work has previously picked up a Cannes Lion and an Axis award. Working closely with Chhotu-Patel will be Guillaume Calmelet, who joins the agency from Y&R Dubai, where he was a copywriter, creative technologist and web developer. Calmelet’s work has also been honoured at various festivals, including One Show, New York Festival, London International Awards and Dubai Lynx.  

Whybin has also recruited a pair of young guns in the shape of Tom Johnson, who joined as a copywriter in October 2013, and Tom Knighton, who became an art director in April 2013. Both creatives were selected due to their impressive performances at Award School, where they worked under the tutelage of Whybin creative directors Lisa Fedyszyn and Jonathan McMahon.  

Talbot feels that TBWA’s creative department is a perfect blend of youth, experience, passion and energy, and that this combination promises exciting things for clients now and in the years to come.

Shaking up the medicine cabinet

Over the last eight months, Pfizer has undergone several structural changes that have altered the business model and resulted in several new appointments.

 “In July last year Pfizer announced it would be entering into a new world-wide commercial model by internally separating in to three business units: Global Innovative Pharmaceutical (GIP), Global Established Products (GEP) and Vaccines, Oncology and Consumer (VOC). This decision is a key step in Pfizer’s journey to becoming the premier innovative biopharmaceutical company,” says Pfizer comms manager Kathryn Swallow.

The new structure took effect on 1 January 2014, and with it came several new appointments.

Starting at the top, Frances Benge, the New Zealand managing director since 2008, has taken up a position at Pfizer Hong Kong as the GIP cluster lead for developing markets in Asia. As it stands, Pfizer is still looking for a suitable replacement to fill the gap left by Benge.

The sales manager roles (previously held by Sue Mortensen and Wendy Hodge) have been discontinued and the responsibilities which previously fell under these positions have been shifted to the national sales manager, a role which was previously held by Debbie Billcliff for over three years.

As part of the structural changes, Billcliff has been appointed cardiovascular portfolio manager, Hodge will take over as the national sales manager and Mortensen has moved into the new role of pain portfolio manager. 

Although these changes were quite marked, this was not the case across the board. Aliza Glanville, previously the oncology manager for Australia and New Zealand, will gain some additional duties as she becomes the oncology/haemophilia group manager. The same goes for Carmel Murphy, who will remain in her role as the vaccines brand manager. Glanville will, however, gain some additional duties related to growth hormones. 

Similarly, Tina McCullough will retain her position of portfolio manager, Dirk Pogieter stays on as pharmacy manger and David Acott will continue as commercial manager. 

A slice of Mango

In January, Kathy Gieck took her 18 years of experience in PR, sponsorship and events to Mango as she joined the agency as general manager of the New Zealand office. 

In her new role, she will be required to collaborate with Mango managing director Claudia Macdonald to further develop the agency’s core capabilities, grow social media communications, work on sponsorship and increase the client portfolio. 

Since arriving from Canada in 2004, Gieck has enjoyed spells at some big names in the PR industry. She most recently worked as the practice leader at Acumen Republic, and previously had stints at Spark PR & Activate and Ogilvy PR. 

McDonald says that Gieck’s client portfolio includes BMW/Mini, Lion, Coca-Cola and Specsavers.

“The Mango team and culture are as colourful and vibrant as their namesake,” says Gieck. “I’m feeling energised by the fresh thinking and inspired by the calibre of the work.  Claudia has built a robust and unique PR offering within the New Zealand marketplace that takes the business of finding and fostering top talent and delivering results seriously, without taking itself too seriously.”

She replaces Bob Glancy, who departed last year after signing on for a two-book deal with Bloomsbury

Tourism for a living

Tourism New Zealand has filled two key positions by appointing a general manager of Australia and general manager of Asia.

This move sees Tony Saunder, who previously worked as Tourism New Zealand’s regional marketing communications manager, taking the Australian managerial role, while David Craig’s role as the acting manager of Asia has been cemented by the appointment.   

“Tony has more than 14 years’ experience as a marketer and joined Tourism New Zealand as regional marketing communications manager for Australia in January 2011,” says Tourism New Zealand’s director of trade, PR and major events Justin Watson.

“He will be a familiar figure to many in the industry having led the marketing communications development for a number of highly successful partner campaigns run in what is our largest source market … [And his] knowledge of and experience in Australia, existing relationships with trade partners on both sides of the Tasman, and proven success in working alongside the RTOs make him the perfect person for this role.”

Watson was also complimentary of Craig.

“[He] has been with Tourism New Zealand since July 2013, initially contracted to develop our entry strategy for the LATAM market,” he says. “He brings more than 20 years’ international experience to the organisation and has a successful track record of managing extensive teams, significant investment and joint ventures while building consumer brands across New Zealand, the UK, Europe, Asia and Latin America.”

Having previously served as the general manager of sales and marketing for the New Zealand Racing Board, general manager of consumer marketing at Telecom and managing director of Asia Venture Markets for Diageo, Craig will have an impressive range of experience to draw on as he takes his seat in the Jakarta office.  

Flannery waves goodbye

Anthony Flannery has resigned from his position as the head of news and current affairs at Australian-based Network Ten after two years in the position. 

Flannery, who joined the broadcaster in January 2012 after departing his role as HONCA at TVNZ, will work through the month and then depart on 28 February.


“Our News operation has become stronger and more efficient over that time and our flagship Ten Eyewitness News bulletins at 5pm continue to dominate their timeslot in Sydney, Melbourne, Brisbane, Adelaide and Perth. We wish Anthony all the very best for the future,” said Network Ten CEO Hamish McLennan in an announcement.

Peter Meakin, who was appointed as executive director of news and current affairs in August 2013, will join Network Ten on 17 February to be ushered into his role.  

Despite his short tenure at the broadcaster, Flannery spoke glowingly of the team he worked with.

“Ten Eyewitness News is an outstanding operation with an exceptionally talented and committed team. I couldn’t be more confident about its future. I wish Hamish, Peter Meakin and all the great staff at Ten the very best.”

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