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It appears romance is key when it comes to relationships and newspaper advertising, with February’s Ad of the Month taken out by DDB for its Lion Red’s Valentines Day inspired ad.
Having ‘the talk’ with their children is a much stressed over point in a parents life, but how should agencies approach the issue? British police and Project Consent show there’s two very different ways to do it.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at Fairfax, The Business, The Pond, 3rdeye, Pead PR and HMC Communications.
Ad world has been disrupted by some friendly fast-food fire between McDonald’s and Burger King.
There’s been another big step towards virtual realty as Getty Images and 360Cities partner to make 360-degree photographs of the moon, and beautiful locations on earth accessible to customers while McDonald’s happy meals gets a VR makeover in Sweden.
The advertising landscape is changing constantly as marketers need to come up with new ways to attract an audience that will no longer respond to your classic 30-second TVC and a billboard. The AdRoll 2015 ANZ State of the Industry Report is out and reveals what marketers think of their ever-evolving profession as well as what their views are on the future of digital advertising.
Google driverless cars have suffered the first significant blow, with one of its fleet making headlines for a crashing into a bus.
Digital advertising entrepreneur and founder of Uprise Tim Pointer has been voted in Forbes magazine’s “30 Under 30” list of young innovators and leaders in media, marketing and advertising in Asia.
Sovereign Insurance is encouraging young people to ‘take action’ through the launch of the next chapter of its ‘Life. Take charge’ brand campaign via J. Walter Thompson in an effort to tap into the millennial market. Though, the action taken in its latest ad is somewhat questionable.
There are few things quite as inviting as the smell of freshly baked bread as you walk past a bakery. And while scent is not yet the easiest thing to incorporate into advertising, Bakers Delight’s ‘Labour of Love’ spot gave us a visual reminder of the freshly baked goodness available in their stores.
Shortly after his appointment as the new president of FIFA, Gianni Infantino* proudly announced that the third annual CAANZ Agency Football Tournament would be held at the end of April.
During last night’s Academy Awards broadcast, Google pulled at the heartstrings with a heartfelt spot for its Android product. And what’s interesting about this is that the big G isn’t the only major tech company tapping into TV to get its messages to the people.
Each year 50 people are killed in workplace incidents in New Zealand, with hundreds more dying prematurely due to work-related ill health. Worksafe New Zealand is aiming to reduce these incidents and raise awareness of work safety with its new campaign called ‘Home time’ via Assignment Group.
Fanta and NZME are taking their latest campaigns to the streets in the hopes foot traffic will provide ultimate brand engagement.
We’re gradually seeing a shift in retail advertising where shouty retail spots are being swapped out for more emotive material. Simply announcing a sale or displaying an item in a catalogue-inspired style isn’t enough to get through to an increasingly distracted and fragmented audience. Farmers recently cottoned onto this and continues to show its change in approach in its upbeat ad for its new season collection via The Workshop.
When the Australian media companies attempted to come together to form a similar alliance across the ditch, the effort failed because various players were simply unwilling to collaborate. But the local players did not allow the same to happen. Setting aside their partisan differences and prioritising the importance of creating a strong local programmatic network, Fairfax Media, MediaWorks, NZME and TVNZ successfully came together to form KPEX.
Here’s why the execs determined the move was worthwhile.
Electric Kiwi has named Saatchi & Saatchi as its creative agency, after a pitch which took place in January.
Super Rugby sponsor KFC has launched a new campaign via Ogilvy & Mather called ‘For the fans’, which celebrates that sense of camaraderie fans experience when heading to a game. It’s also released a spot for its picnic hampers, which is a bit of a departure from its usual ads, swapping light-hearted humour for the heart-warming family time card.
McDonald’s, DDB and Robber’s Dog want burger fans to join John Smith and make history by creating their perfect burger.
As Faris Yakob argues, attention is a finite resource, yet the amount of content continues to grow, so something has to give. From inane Facebook posts to in-depth investigative pieces, the term content is nigh-on useless as a descriptor because it is so broad. And, writing in McSweeneys, Kendra Eash illustrates that brilliantly with her story ‘And on the Eighth Day, God Created Content’.
The solution to a cluttered office is here, with Nissan creating a self parking office chair inspired by the park assist feature on its cars.
The virtual world is creeping closer and closer to the real world as Facebook now gives its users six reactions to chose from.
In a staff email sent out this afternoon MediaWorks confirmed that veteran Mark Jennings is moving on from the organisation after 25 years leading 3News.
Auckland Council has pulled in the big guns, literally, to announce the City Rail Link.
The annual Auckland Pride festival (5 February – 21 February) has been running for the past four years and the highlight is the Pride Parade, which saw colourful floats and well-known drag queens sashaying down Ponsonby Road on Saturday. Here’s a look at how the parade’s sponsors were involved to show their support for the rainbow community.
Referencing important moments throughout history—both local and international—a short video clip from Greenpeace elaborates on the important role that civil disobedience has played in the fight for human rights over the years. Rosa Parks, Mahatma Gandhi, the suffragettes and Apartheid activists are all appear in the clip, reminding viewers that civil disobedience is justifiable if a cause is important enough. And in this instance, Greenpeace is arguing that climate change is an issue that merits civil disobedience.
In a weekly series, we delve into the Kiwi Premium Exchange (KPEX). In this edition, consulting chief executive Duncan Arthur takes on a few early myths.
