One of the talented StopPress Team of Content Producers made this post happen.
Contact Energy has added a bit of playfulness to its power of late, with lights in Wellington’s cable car tunnel and a Twitter competition to decide the winner of the People’s Choice Award at the Fringe Festival. And that attitude seems to be in keeping with its playful new brand identity, which was created by Wellington’s Designworks and San Francisco-based type designer Jessica Hische.
In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In this segment, we chat to Cameron Slater, the founder of Whaleoil.
Andrew McNally, New Zealand Herald’s group advertising director, died unexpectedly in June last year. But his legacy will live on, not only because of the acknowledgment he has recently received by having his name attached to the trophy that will be given to the winner of APN’s Advertising Challenge, but also with the establishment of the inaugural APN McNally Classic, a charity fishing tournament that aims to raise funds for men’s health. And entries are now open.
It isn’t uncommon for radio broadcasters to give away complimentary concert tickets to listeners, but the way The Rock is going about it is pretty hilarious. As part of its online promotion titled ‘Don’t be at James Blunt,’ The Rock is inviting listeners to share their dislike of the troubadour to stand a chance of winning a ticket to see a “real rock show” outside the country on the same night that Blunt is set to perform on Kiwi shores.
As part of its strategic insights related to the marketing industry, Getty Images recently released an article by Catherine Toole, the chairman of Sticky Content, that discusses how the increasing popularity of content marketing is making brands look more like publishers.
A brief look at how advertisers are using guilt to encourage parents to put the nicotine sticks down.
In an effort to counter the chilly mornings, dew-covered cars and dusty TV blankets that typify the start of autumn, Coca-Cola Amatil has launched a new campaign via Saatchi & Saatchi New Zealand that gives Kiwis a way to hold onto the summer feeling for a little longer.
ANZ is a long-time supporter of Sydney’s Gay and Lesbian Mardi Gras. And it became a principal partner this year. So, to celebrate that upgrade, promote diversity and ensure it gets its fair share of the pink dollar, it’s given ten ATMs throughout the city a proper jzushing.
Below the Line has crafted the Kiwi rewards programme for Sanitarium’s Weet-bix brand with an app that lets people redeem rewards for products, vouchers, experiences and competition entries. Identifying and signing reward partners was the biggest challenge for the agency, with more than $1 million of rewards offered.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
New Zealand’s hottest little software company Vend took its ethos of JFDI and plastered it all over the show in its new premises. Chief marketing officer Nick Houldsworth talks about their mint new space.
Kiwibank and Assignment Group got out the craft knife last year for a quirky Welcome Home Loan promotion featuring a couple that lived in a cardboard house. And they’ve continued that crafty theme with a stop-motion ode to dough that aims to draw attention to its insurance products.
The adage that change is the only constant proves true at Whybin\TBWA, APN NZ Media, DNA and Finch. Updates regarding Finch.
Last year Pepsi Max was behind a big hit after Nascar driver Jeff Gordon dressed up and took an unsuspecting car salesman on a scary ride. That clocked up around 40 million views, but a few cynics reckoned it was fake, including Jalopnik writer Travis Okulski. Bad move, Travis.
We’ve seen a giant duck, a giant lollie, a giant rugby ball and even giant bags of weed. Now Mike Pero has added to this nation’s huge oeuvre by financing “one of its greatest home purchases in its over twenty year history: The Mike Pero Flying House balloon”.
Mercedes-Benz has waved goodbye to the generic website advertising new car models with what is calls an interactive web special for the GLA SUV. A combination of static images, viewer clues and video, it also manages to sneak in some customer service tools to hook potential buyers.
It’s amazing what lengths some people will go to get a job. But would you pay for a one-month internship at an ad agency? That’s what Colenso BBDO is asking for as part of an charity initiative to raise funds for Cure Kids. And, as a result, social media knickers are once again in a twist.
Ikea and German agency Thjnk have turned to RGB to make the best use of a nine square metre billboard and show how home owners can make similar space saving decisions. It’s a geeky but cool concept to advertise the furniture retailer’s small space solutions.
Rather than pelting consumers with a series of special deals in the typical infomercial style often employed in supermarket advertisements, German-based Edeka has instead taken a weird approach that both Adweek and Slate have compared to Gangnam Style.
As part of its partnership with the New Zealand Cannes Lions, Val Morgan is giving young ad hotshots an opportunity to represent New Zealand in the Young Lions competition at the 61st Cannes Lions International Festival of Creativity being held between 15 and 21 June.
Econsultancy’s first Quarterly Digital Intelligence Briefing for 2014 shows a strong appetite for digital risk in spite of a lack of support from the top and squeezed budgets. Content, targeting, social media engagement and mobile optimisation were high on the agenda of surveyed companies.
A new clip for Sony’s Playstation Plus subscription service is out to explode the stereotype that gamers are a lonely bunch. It takes us on a ride through a series of experiences that could only happen in our imagination, or a game, and shows how these things are better done together. Or, using multiplayer.
First it was Coke telling us how it could cure our social media addiction, now a Brazillian beer maker has a solution that would make it impossible for drinkers to communicate using their cellphones. It proposes a cooler that would block connectivity and make bar dwellers very lonely indeed.
Tequila brand Jose Cuervo is celebrating its 150th year in style with a new website that spans five pages. Each is a different take on tequila through the ages, showing off the ad style of the day from an old parchment to post-war chic.
The tenth and final Axis love letter has been released ahead of the show on March 6, and it’s another doozy, with DDB’s Mark Lorrigan harnessing the immense power of song to showcase his intense and probably illegal devotion to Y&R in ‘It ain’t stalking if I love you’.
Social media has given normal humans the chance to bypass the gatekeepers and hear directly from sports stars, actors and others in the public eye. It’s also given them the chance to hurl some extremely harsh online abuse, which means having thick skin is nigh-on essential. And, in a similar style to Jimmy Kimmel’s Celebrities Read Mean Tweets (and Y&R’s love letter to DDB), a few TVNZ reporters and presenters have taken to film in an effort to draw attention to online bullying by reading out some of the bile that gets directed at them.
The corporate wheel continues to turn this week at Foodstuffs, Tourism NZ, BMW, Pursuit PR, LiveSport, Ubiquity, Image Centre and the Vodafone Warriors.
In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In the latest segment, we chat to Lynn Prentice, the founder of The Standard.
In what could be described as one of the boldest advertising stunts in quite some time, DHL managed to get employees of its competitors to deliver packages that said ‘DHL is faster.’
London-based Wieden + Kennedy combined a trifecta of advertising superpowers in the form of an adorable girl, a viral-worthy cat and a fist-pumping rock anthem from the 1980s. And in doing so, they’ve created the type of ad that most would be keen to be a part of – which is convenient, because that’s exactly what they are inviting viewers to do.