Author StopPress Team

It’s Tip Top’s 75th birthday this year (check out some of Kiwi company’s classic ads featured in the last edition of NZ Marketing here). And to celebrate, it’s handing out 50,000 free Jelly Tips in 11 different locations around the country today. So, if you’re in Whangarei, Auckland (Takapuna and Pakuranga), Hamilton, Tauranga, Palmerston North, Wellington, Nelson, Christchurch, Dunedin and Invercargill at 3.30pm, you’ll have 75 minutes to get your hands on “the darling of ice creams”. 

The All Blacks skills video that was released last year to promote Sky’s Rugby Channel was a big hit. So much so that a few players from the Brumbies even tried to replicate it, with very little success but plenty of comedy value. Well, the skillful, playful All Blacks—and the special effects jiggery pokery of Brandspank—have just released a new summer edition, with some particularly impressive snarler skills being displayed by Corey Jane.

As everyone knows, fishermen love nothing more than gloating about the monsters of the deep they’ve reeled in and, when they aren’t grossly exaggerating the size of aforementioned monsters, they occasionally even provide evidence of their catch. There are plenty of passionate rod wielders in the marcomms sector so if you’ve caught a few pearlers recently or plan on doing so in the next year, then Fishing Legends, a new competition created by our mates at NZ Fishing World, could bring you a vast array of fish-related riches. And all you have to do is upload photos and videos of your moment of glory to the Fishing Legends website.

…as SEEK goes on a job hunt of its own, The Sweet Shop appoints an appropriately named executive producer in Australia, Acumen Republic shores up its newish Aussie office with a big signing, SOAR printing announces a new operations manager and Pride in Print announces its new judging convenor.

Last week saw little change from the usual suspects. However it must be summer because the Ellerslie Flower Show is on, Kings Plant Barn are having a sale and Water Safety NZ remind us how important learning to swim is, but not on a full stomach of Streets Splice. And …

While there’s numerous graphic commercials on television utilising the gory shock factor to ram home the message about the perils of drink driving, Asia Pacific Breweries (APB) Ltd has devised an interactive approach to encourage responsible drinking. Represented in New Zealand by DB Breweries, APB is playing responsible corporate …

If you whipped through the pages of the New Zealand Herald yesterday you might have seen the double page spread for the latest news service on the block, NZ Notworth News, due to launch later this month. It’s not news as you know it and takes a mocking and …

While many recent marcom graduates may still be rummaging around for that elusive job, 10 lucky newbies from across the country have been hand-picked from hundreds to take part in the inaugural intake of the Clemenger Group Graduate Programme.

As part of the programme, graduates rotate through Colenso BBDO, Clemenger …

New Zealand is well and truly bathing in the light of tourism goodness at the moment. First comes news that December saw the largest influx of international visitor into the country since records began, then comes the announcement at the Wanderlust Travel Awards that Enzed’s been named the third …

The Rugby World Cup is only a few months away and most New Zealanders, including our mincing strutter of a prime minister, are starting to get a little hot under the collar. But, unlike the seemingly excessive television broadcasting deal, where most of the games will be available to view on three different channels, there will be just one official radio station. So for all those poor sods who can’t get themselves in front of a screen, the Radio Network’s Radio Sport will be the place to hear all 48 games after it was named as the official radio broadcaster of Rugby World Cup 2011.

…Fairfax Magazines does the old switcheroo, Foodtown Magazine ups its business game, the NBR welcomes a new adman, OMD starts a family affair and Ideas Shop and Nickelodeon get digital.

With a new TV channel about to launch, a few smart cookies at the helm who have well and truly laid the gauntlet at the feet of TVNZ, some positive radio results, good news on the interactive front and a new group buying venture on the horizon, 2011 is destined to be a fairly exciting one for MediaWorks. And, after a summer of reflection, Roger Beaumont, the director of marketing and communications, has decided the house is in good enough order for him to step down from his role.

2011 has got off to a busy start for Zephyr, with three new accounts being added to an already impressive looking client roster.

Raydar has picked up the Virgin Blue Group account in New Zealand, which will see it handle advertising in New Zealand and Pacific Island markets for Pacific Blue and Polynesian Blue airlines.

Hot on the heels of the Yellow/Groupy deal and in line with the online acquisition strategies of other major media networks, MediaWorks has entered group buying territory, signing a joint venture agreement with Cudo Australia, Microsoft and Nine Entertainment Co. to launch Cudo in New Zealand.

Very little of anything seems to get done in New Zealand in January and that rule also tends to apply in the world of advertising, so, aside from Kiwibank’s new ‘we make it easy to change banks’ push and Hyundai’s launch of the i45, it’s fairly slim pickings on the new campaigns front this month, with all the usual DIY, retail and grocery suspects (particularly Countdown on ONE) dominating New Zealand’s holiday screens.

When Cannes Lion-winning Curious Film director Darryl Ward was interviewed in the September/October edition of NZ Marketing, he said he’d done the music videos, he’d done the films, he’d done the commercials and now he was keen to reference his love of film and start dabbling in distribution. And the Curious gang have obviously got pretty good taste, because independent film Winter’s Bone, the first film it distributed in Australia and New Zealand, has received four Academy Award nominations for Best Picture, Best Adapted Screenplay, Best Actress for newcomer Jennifer Lawrence and Best Supporting Actor for John Hawkes.