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Westpac’s Martine Jager heads back to Oz, Colenso shares the account management love, CAANZ announces four new board members, indies band together to create new agency forum, Orangebox makes a big Wellington hire, Fairfax goes Peat mining and Alexander Communications goes global.
TVNZ brought out the big guns last night as it announced the launch of some snazzy new Ondemand toys and the new and returning shows for 2013 to trade and media. And here are a few glamour shots.
During the annual hirsute pilgrimage that is Movember, many participants become quite attached to their new lip slugs. So, to ensure that the memory lives on, Schick and Y&R have created a Facebook campaign called Mount your Mo to not only reward the dedicated men of New Zealand for their efforts, but, through the wonder of taxidermy, to “allow them to keep their pride without prejudice”.
Marsden Inch have chucked a generous sum behind the bar so there are drinks, there are nibbles, there are students, and there are portfolios. All that’s required to complete the equation are lots of creatives to wander along between 5.30 and 8pm tonight to The Nathan Club on the ground floor of the Nathan Building at 51 Galway Street, Britomart. There’s also been a suggestion to bring along a few more of the shit idea bins to the show. So to encourage everyone to be at their biting and incisive best, MDS will have a special limited run of 20 shit idea bins on offer.
Hakanoa Ginger Beer and M&C Saatchi got into a bit of PR strife a few months back after a campaign asking for parents to swap their red-haired kids for a six pack of ginger beer received a public scalding. After the public response—and despite claims about it being an attempt to raise awareness of the discrimination of ginger haired children—the campaign was pulled early. But the Advertising Standards Authority has upheld a complaint about it, saying the posters were socially irresponsible and discriminatory.
Absolut’s latest artistic innovation is, as per usual, pretty impressive, with the company rejigging its entire production process in an effort to create unique patterns on four million bottles. There are only 4,800 of them available in New Zealand and, judging by the number of co-workers fawning over the bottle sitting on the StopPress desk, they might not be around for too long. But fans of the brand and its creative MO have an opportunity to get the next best thing by creating their own personalised bottle online.
The various ‘Look At These People Having More Fun Than You at Fancy Events’ sections in the nation’s magazines and newspapers have a powerful pull on the often judgemental, fame seeking human animal. So, in a continuation of Lindauer’s ‘Don’t Worry Boys’—and in a continuation of its vow to never show the target market in the campaign—it hijacked The Sunday Star Times’ ‘About Town’ (or in this case ‘Around Town’) social pages to show real partners despondently left at home on National Girls’ Night out last week.
Yahoo! New Zealand has announced a three-year sponsorship of Netball New Zealand and the Silver Ferns. And the good news doesn’t stop there for the sport, because Kia has switched its sponsorship focus from tennis and signed up as the naming rights sponsor for the Waikato Bay of Plenty Magic.
Rob Banks heads to New York, Naked appoints a head of Australasian ideas and viral fun glutton Rob Whitey McConnaughy joins the Sweet Shop.
Red Bull is undoubtedly one of the world’s greatest content marketers and has been successfully fusing marketing with pop culture for decades through its association with ‘extreme sports’. That was cranked up even further recently with its investment in Red Bull Stratos, and it got plenty of payback in the form of roughly eight million people watching the event live on YouTube and tens of millions of dollars worth of media coverage and social buzz following Felix Baumgartner’s successful jump. And while this marketing stunt/scientific mission is obviously going to be hard to top, the brand’s latest Rube Goldberg-esque stunt, Kluge, which follows up another classy effort from last month, features a host of its sponsored athletes doing their thing and took 17 days to build, is still pretty bloody amazing and once again proves the value of creating ideas worth talking about.
We included a link to a brilliant Irish charity initiative that saw “ad creatives, designers, animators, directors, illustrators and more dress up their favourite worst feedback from clients, transforming quotes that would normally give you a twitch, into a diverse collection of posters” last week. But the depictions of the sometimes fraught agency-client relationship—some of which have presumably used a bit of poetic licence—seem to be universal and we thought they deserved a bit more of a showing, so here’s a few of our favourites.
Collectors eagerly await each new release of Absolut limited edition bottles (we even had a desperate plea from a big fan in Germany asking for the Huffer-designed model) and its latest collection, Absolut Unique, is sure to impress.
How to measure PR is an ongoing debate and this question was at the centre of a big review by the CAANZ Marcomms Leadership Group last year. And while advertising value equivalent (AVE) has been rejected in many other markets as outdated and insufficient, a survey conducted for Hotwire, the global integrated PR and communications agency, has shown that it’s still prevalent in Australia and New Zealand. So it’s doing its bit to address the issue with the launch of its own meausurement framework.
The shows and stars set to beam out to New Zealand in 2013 on TV3 and Four were announced last week. And now you can marvel at some of the humans who were there at the launch.
The hairy battle has commenced and Nigel Hooker from Apollo Marketing has been awarded the prestigious mo of the week title.
We’ve had an oversupply of kids and animals in advertising this year. But, in the follow-up to the launch of Westpac and DDB’s Start Asking campaign, the oldies have taken centre stage in an entertaining fish out of water tale that aims to show the bank has ways of helping customers into their own house.
They’re another year older and (definitely) deeper in debt; they’ve been awarded in international student competitions; they’ve won both the NAB and TVNZ national student challenges; they’ve been through the rigours of a retail round robin with several agencies; they recently submitted six weeks of brand new work on various briefs to an industry panel for some tough words and sage advice; and now the Media Design School advertising students are ready to show their wares next Wednesday between 5.30 and 8pm at The Nathan Club, 51 Galway street, Britomart.
Kim Hill gets a big international plaudit, Colenso gets greedy, Geoff Devereux goes indie, New Zealand Blood goes digital with Young & Shand, MediaWorks swipes another TVNZer, TVNZ’s new 7pm show gets going, Hayley Holt heads to More FM and Jason Willis lights his Fuse.
Catvertising has gone mainstream in 2012 and Mammoth Insulation’s rather self-satisfied, warmth-loving feline Prince Nikolai Stroganov III, who made the cut for our TVCs of the Week not long ago, added his name to the list when the campaign was launched back in October. Now Sugar & Partners, which is on a bit of a creative roll after recalibrating recently, has followed up the main 45 second brand spot with three more 15 second spots.
Media start-up Snakk Media, which was launched by Kiwi entrepreneur Derek Handley and digital advertising veteran Andrew Jacobs in Australia in 2010 and offers advertisers a network of channels and technology that allows them to target and connect to consumers through smartphones and tablets, has applied to list on the New Zealand Alternative Exchange (NZAX) in the near future.
Running With Scissors’ new campaign for The People’s Wine caught our attention a few weeks back and it’s also found favour with the judges of the October round of the newspaper ad of the month awards, who said “there’s a story here … more of a personal interesting take on a wine ad”, “Kiwi, unpretentious and great to see longer copy” and “beautifully crafted and great use of a newspaper magazine.”
MediaWorks showed off its new season nuggets yesterday, and TVNZ is doing the same next week. So we thought it was high time we took a look at Nielsen’s TAM figures to see what shows tickled the fancies of New Zealanders from the key demographics in 2012.
MasterCard is launching a new national direct to consumer (cardholder) privileges programme in the New Zealand market, and it’s putting the call out for agencies with a bit of mana in the travel, loyalty, offer generation, experiential and POS space.
It’s that time of year again, when fresh faced young’uns with dreams of creative greatness prostrate themselves in front of adland’s judgemental powerbrokers and show off the year’s handiwork. So get thee to the end of year show for the AUT Ad Creativity course on Friday 9 November at the Film Construction building in Minnie St if you want to see it.
As a small airline that can’t afford to buy attention like some of its larger competitors, Air New Zealand has long advocated the benefits of content marketing through effective seeding of its unique—and often polarising—campaigns and safety videos and a world-class YouTube channel. With the help of Weta Workshop, it nailed The Hobbit inflight video. And it’s already a global hit, achieving worldwide media coverage and 6.2 million YouTube views in just four days since launching.
There were 1200 entries from 46 countries for this year’s Pentawards, which celebrate outstanding packaging design, and three projects by specialist consumer branding and packaging agency Redcactus made the final cut and were announced as winners.
Mother always said not to dwell on the past. But what would she know? She doesn’t even have an iPad. So, once again, we will soon be flying back through the mists of time for our ever-popular Year in Review series on StopPress. We’ll be lining up some of the industry’s most vigorous cutters and dastardly thrusters and asking them a few questions about the goods, bads and uglies of 2012. But we thought we’d ask our dear readers who they wanted to hear from most. So add your suggestions in the comments section and we’ll see what we can do.
Two days in to November and the lip hair of males around the country is already sprouting. The Movember industry challenge also kicked off yesterday, and while there are a few publishers stepping up to the mark, it could do with a few more contenders from agency land. But there’s still time. And all those who enter will be up for some tasty beverages, with Mo of the Week sponsored by TVNZ, which is putting four $150 bar tabs up for grabs, and Most valuable Mo sponsored by iSite, which is putting up a $300 Libertine voucher. Robert Dunne, the Movember country manager, will be picking the winners. So if you’re up to the task, register now, join your agency team and the Movember agency challenge (or become a team captain for your business) and show the industry just what kind of incremental growth you can deliver.
Tourism New Zealand’s marketing strategy is all about convincing ‘active considerers’ to give New Zealand a go. And almost all of its budget is now spent on digital marketing to communicate directly with consumers, with the award-winning newzealand.com website acting as the central hub to convert them to travel. And, with the help of TBWA\’s Digital Arts Network (DAN), the latest iteration of the site has been launched.
Cameron Slater takes on The Truth, OMDepartures and arrivals, digital developments at Colenso, McComms, Orange Group’s mission gets underway, a good Choice, Komli buzzes out, and another Bright Spark.