100% Pure BS?

media7TVNZ’s Media 7, with Russell Brown, hosted a vigorous discussion about the genius or otherwise of 100% Pure New Zealand.

On the panel were: George Hickton, chief executive of Tourism New Zealand (100% really good, he said), Good magazine’s Dave Hansford (100% total bulldust, he basically said) and NZ Marketing‘s Vincent Heeringa (let’s find a middle way here, he mumbled).

Worth the watch if for no other reason than Vinny got a nice new shirt for the ocassion.

Youtube Video

Via Media 7, Series 3, Episode 9, Part 3

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