The millionth Aussie tourist just flew through our customs lounge.
Now the Great Australian Survey company (GAS) wants to spend $A1 million on developing its survey business, partly in the shakey isles.
A member of the Q Group of companies (ASX: QXQ), GAS will spend close to $A1m over the next 12 months expanding its databases in Australia (www.aussiesurveys.com.au ), New Zealand (www.kiwisurveys.co.nz) and the UK (www.greatuksurveys.co.uk ).
Managing girector of GAS, Aaron O’Sullivan, states that “I believe no other data company is more committed to recruiting and profiling fresh data month in, month out – giving our customers accurate, up-to-date profiling data for their marketing and research requirements.”
GAS claims to have over 850,000 contactable members and says it’s one of the fastest growing and consistently responsive direct marketing databases. With the sizable budget increase for member acquisition, its goal is to have the largest and most highly profiled opt-in databases in Australia, New Zealand and the UK.