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On the interactive road with Mercedes-Benz

It seems the world has moved on from standard websites advertising new car models, if Mercedes-Benz’s new “interactive web special” using “mosaic storytelling” is anything to go by.

Mercedes-Benz has crafted an online adventure that supposedly lets visitors to a new website for the GLA SUV help a character called Ryan recover the memories he lost during a road trip.

Among the video and static images you scroll through, the car maker has managed to include in the ability to request a brochure about the GLA model, search for dealers and financing offers and and share the site with friends on social media. Sneaky.

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