One of the talented StopPress Team of Content Producers made this post happen.
Some of the best examples of content marketing tend to sneak up on readers/viewers/participants, many of whom don’t know it’s an ad and don’t seem to care either. That’s certainly the case with First Kiss, a clip for clothes brand Wren that shows 20 ‘strangers’ in a room locking lips and captures the initial awkwardness and eventual passion. Plus: parodies galore.
Ever since the first Terminator film was released, the question of mankind’s ability to survive against a robotic rebellion has been mooted in popular culture. And now, using this concern as the premise for its new ad, Munich-based Sassenbach Advertising has pitted a Kuka robot arm against German table tennis legend Timo Boll.
Lawyers have the reputation of being officious scumbags that are interested in little beyond overcharging clients. So, in an effort to show solidarity with the average person on the streets, criminal defence lawyer Daniel Muessig has created a bizarre promotional video that features a series of actors engaged in a variety of crimes.
The trailer for the soon to be released EA game Titanfall is a jaunty little number about two men and their titans. Just when it seems there’s no problem the titan can’t fix, a chaotic battle erupts between the two robots.
Adidas has created the game Fast or Fail which it says relies on the power of the social crowd to determine how fast a player can move. It’s a novel approach to marketing a soccer boot and drumming up attendance at the FIFA 2014 World Cup.
UK football club Manchester United has teamed with Google+ in the UK to reach out to lazy football fans with a Hangout that lets them make a virtual appearance at the game. Their messages of support will also be beamed out on LED screens at the stadium.
Spotify has a new way of sorting the stars from the also-rans in the music world, which harnesses the power of real-time data. Spotify Emerge is a collaboration with HP that determines emerging artists by the reach their tracks generate.
Coliseum Sports Media has branched out after securing the English Premier League broadcast rights last year, with a partnership targeted at users of Samsung Smart TVs and mobile devices. It’s also worked with Samsung on an app to deliver game and highlights content.
Moves and shakes at Carat, DDB, Cannes Lions, 3rdeye, Dow Design, WOW, Pfizer and Word of Mouth.
French director Sylvain Chomet has stamped his eccentric style on the Simpsons oft-altered couch gag, with Homer feasting on snails, Lisa saving a goose from near death and Maggie surviving a close encounter with Homer’s butt crack.
Stuntvertising seems to be all the rage at the moment, with hamsters driving trucks, dogs driving cars, Jean Claude van Damme doing splits and many others. And now you can add a man boarding a yacht, walking up the massive mast and jumping in to the ocean in his Hugo Boss suit to that oeuvre.
In this series, we talk to Kiwi keyboard tappers that have managed to shift from the personal realm of blogging to create online media brands that are widely read (and in some cases profitable). In this segment, we chat to the three founders of the NZ Blog Collective.
Designworks just purchased Wellington agency The Church, it won a big regional award for being the best performing agency among the 76 businesses in the STW Group and now the Auckland office has unveiled its new home in the old art gallery.
The February edition of News Works’ Agency of the Month served up a close battle, with both Ogilvy and M&C Saatchi putting forward impressive pieces for consideration.
Red Bull’s new spot looks more like a stock-content provider’s attempt to tap into the extreme sports market than an advertisement for a sugary drink. Playing out to Pharrell Williams’ ‘Come get it bae,’ the ‘World of Red Bull’ commercial features the impressive exploits of surfers Jamie O’Brien and Sally Fitzgibbons, mountain biker Brook MacDonald, cliff diver Orlando Duque, five-time Dakar Rally champion Cyril Despres, and bands Awolnation and Skrillex.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
For some, the consumption of bacon is close to a religious experience. And Oscar Mayer has referenced that intense love, bowing down at the porcine temple and creating a surreal spot to promote a new app that wakes people up with the smell of bacon.
New Zealanders, like the inhabitants of many other developed nations, tend to take peace for granted and struggle to comprehend the horror of life in a warzone. But Save the Children has created a powerful ad that makes that suffering much more relevant with a powerful one-shot-a-day video that imagines what it would be like if London was subjected to a crisis like that seen in Syria.
Vend’s startup introduction video was a fun take on the world of cloud point of sale systems, involving nearly all its staff, a customer and even a baby. So it’s not surprising the behind the scenes clip reveals even more fun, from mattress dives to communal cheers.
Facebook has challenged Kiwi creatives to come up with a three month campaign that makes the most of the social network’s native functionality. That means looking past apps to newsfeed posts rich with imagery and video, according to the brief.
If Pizza Hut has its way, it might not to be too long before you’re using an interactive touchscreen table to make up and order your food. And if your wait proves too long, a list of games is also on the menu.
Facebook’s new online video series recognises the fact that more and more we’re organising our gatherings using social networks. Facebook conversations result in some surprising meetups in the clips, like using a couch to ski down a slope.
A Kiwi DJ is among the lineup of ambassadors with strong social media presences tapped by Contiki to show off possiblities for the big OE. The #noregrets Adventure Challenge has a contest each week for the target audience of 18-35 year olds thinking about travel destinations.
Increasingly the things we need to see are seen on screens of all sizes. Samsung has recognised this with a TVC that manages to cram in a huge array of tech, including the recently released Galaxy S5 and its ultra-thin screen TV.
House of Travel has launched an iPhone and Android app in collaboration with developer Satellite Media. The app gives existing customers access to their itinerary and a virtual version of their travel consultant with support via their mobile phone.
If Ellen de Generes can break Twitter with her celebrity selfie, maybe you can do the same with a new site that lets you puts your mug alongside the stars. Or you could just try going viral with the Official Grumpy Cat take on the famous snap.
Changes at DDB, Carat, ASB, Snakk, Nielsen, Auckland Airport, Darkhorse and Provoke.
The recent Warriors campaign was all about the fans—and the emotional rollercoaster they ride every year. The wider Super Rugby competition has embraced the fans too with its Play Your Part campaign. And the Blues and its agency Big have also tapped into that supporter-focused sentiment with Join the Game.
British artist Willard Wigan, who is renowned for his tiny sculptures, ventured to New Zealand recently as part of ANZ’s latest campaign. And this clip from TBWA\ and Kontent looks at what he got up to.
