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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].

News
Dove tweets for a cause
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Dove’s long-running ‘Real Beauty’ campaign has jumped on the data bandwagon in a partnership with Twitter to end negative talk among women about appearance.

News
How liquor brands cashed in on St Patrick’s Day festivities
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It’s that time of year again, the annual gathering of beer drinkers, and pretend beer drinkers, as cities around the world turned green to celebrate St Patrick’s Day. O’Hagan’s bar at Auckland’s Viaduct opened at 7am while Father Ted’s Original Irish Pub was expecting up to 2000 people through the doors. Not wanting to miss out on the fun, liquor brands and stores joined in, hoping to make the most of the shenanigans.

News
Samsung makes a splash with the new S7
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It’s that time of year again, the internet is abuzz with excitement over another smartphone as Samsung releases its Galaxy S7. With Samsung phones so popular around the world we thought we’d see what’s driving all the hype in New Zealand.

News
Why marketers need to tap into the huge purchasing power of over-45s
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Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.

News
Bcg2 picks up the lead for Animates account—UPDATED
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Bcg2 has nabbed the Animates account from incumbent Y&R after an agency review and pitch process. It will be its creative agency encompassing its retail and professional services portfolio going forward. PLUS: ad spend figures from pet market and the scope of the pet industry in New Zealand.

News
Adios amigo
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Since 2006, the actor Jonathan Goldsmith has graced Dos Equis ads as ‘the most interesting man in the world’. However, his influence has now gone intergalactic as he has taken a one-way trip to Mars.

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Uniting against ad blockers
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The growing prominence of ad blocking is proving a major headache for online publishers that rely on advertising to finance their businesses. And with every new person that downloads an ad blocking software, the problem only becomes bigger. Well, Swedish publishers may have found a means by which to stop the software from undermining their ability to sell ads—and it comes in the shape of teamwork.

News
Child Cancer Foundation calls on Kiwis to help kids fight the big C monster
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We often use the phrase “fighting with cancer” to describe cancer patients’ battle against the disease. And that’s because it’s perfectly accurate. These people are fighting for survival, which is one of the biggest and most important battles anyone could fight. The Child Cancer Foundation has rendered the idea of a fight as literally and creatively as it could in its latest campaign, featuring brave children battling a representation of their cancer for the Child Cancer Foundation’s annual appeal.

News
Cluedo and Boobs: ‘FCBoob’ wins the Axis agency challenge
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For this year’s edition of the Axis Agency Challenge, ad folk were asked to click on the online Rand-O-Matic machine, which served up random couplings of words that had to be combined into a creative idea. An opportunity of unbridled creativity is not something agency folk shy away from, and few creatives across ad land dedicated some of their already packed schedules to finding amusing ways to combine the incongruous words spat out by the Rand-O-Matic. Of all the bizarre ideas that emerged, none entertained the judges quite as much as FCB’s titillating reinterpretation of Cluedo.

News
Borat vs. the iPhone
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In the same way Apple aims to revolutionise the world with its products, Sacha Baron Cohen wants to revolutionize the world with his characters.

News
Media Munchies: Chelsea Winter
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Many MasterChef contestants quickly fade from view. But, with a big social following, the launch of a popular cookbook and a gig as Woman’s Day’s food columnist, Chelsea Winter has created her own thriving culinary empire. Here’s what she eats for media lunch.

Partner articles
Inside KPEX: media agency experts weigh in
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From the outset, the success of KPEX would largely depend on the willingness of media buyers to plug into the exchange and buy the inventory on behalf of their clients. And it didn’t take long for that to happen. Only a short few months after KPEX inventory became available, many major media strategists plugged in and started bidding. Here’s what a few think of the offering so far.

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