Dove’s long-running ‘Real Beauty’ campaign has jumped on the data bandwagon in a partnership with Twitter to end negative talk among women about appearance.
Dove’s long-running ‘Real Beauty’ campaign has jumped on the data bandwagon in a partnership with Twitter to end negative talk among women about appearance.
The new Samsung S7 is set to be a success if the Samsung advertising is anything to go by, with ‘The next galaxy’ ad taking out the February Colmar Brunton Ad Impact award.
It’s that time of year again, the annual gathering of beer drinkers, and pretend beer drinkers, as cities around the world turned green to celebrate St Patrick’s Day. O’Hagan’s bar at Auckland’s Viaduct opened at 7am while Father Ted’s Original Irish Pub was expecting up to 2000 people through the doors. Not wanting to miss out on the fun, liquor brands and stores joined in, hoping to make the most of the shenanigans.
It’s that time of year again, the internet is abuzz with excitement over another smartphone as Samsung releases its Galaxy S7. With Samsung phones so popular around the world we thought we’d see what’s driving all the hype in New Zealand.
Irish aging support charity, Alone, has released a heart-wrenching campaign about the harmful effects of loneliness.
Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.
Skinny, and its customers, have plenty to celebrate this month with it taking out the Canstar Blue Most Satisfied Customers award and the Consumer NZ People’s choice award 2016.
Saatchi & Saatchi Argentina takes Shwepps down memory lane in a ‘One Day You’ll Understand’ campaign.
Bcg2 has nabbed the Animates account from incumbent Y&R after an agency review and pitch process. It will be its creative agency encompassing its retail and professional services portfolio going forward. PLUS: ad spend figures from pet market and the scope of the pet industry in New Zealand.
Neon is celebrating the launch of Game Of Thrones season six by inviting a fan to meet one of the characters.
Since 2006, the actor Jonathan Goldsmith has graced Dos Equis ads as ‘the most interesting man in the world’. However, his influence has now gone intergalactic as he has taken a one-way trip to Mars.
The growing prominence of ad blocking is proving a major headache for online publishers that rely on advertising to finance their businesses. And with every new person that downloads an ad blocking software, the problem only becomes bigger. Well, Swedish publishers may have found a means by which to stop the software from undermining their ability to sell ads—and it comes in the shape of teamwork.
Much like BP’s last spot featuring an adorable missing bunny, BP has once again tried to pull on the heartstrings, in a continuation of its latest campaign dubbed ‘My BP Story’ via Ogilvy & Mather. This time through the story of a boy who wants the girl of his affections to notice him.
We salute Samsung, Leukaemia & Blood Cancer New Zealand and Red Bull this week.
Tech companies that stand still get left behind. And while KPEX only kicked off late last year, those running the offering are already looking into how it can evolve.
Summer may be over, but not for Tui and Corona as the brands set to go head to head in the surfer market. Playing the first move is Tui with a new campaign by Colenso, featuring a ‘From where you actually are’ billboard.
We often use the phrase “fighting with cancer” to describe cancer patients’ battle against the disease. And that’s because it’s perfectly accurate. These people are fighting for survival, which is one of the biggest and most important battles anyone could fight. The Child Cancer Foundation has rendered the idea of a fight as literally and creatively as it could in its latest campaign, featuring brave children battling a representation of their cancer for the Child Cancer Foundation’s annual appeal.
Adblock users across the world experienced disruption over the weekend, but not through the typical form of advertising. To celebrate World Day Against Cyber Censorship, Colenso BBDO partnered Amnesty international with Adblock to share with users messages of cyber censorship victims.
For this year’s edition of the Axis Agency Challenge, ad folk were asked to click on the online Rand-O-Matic machine, which served up random couplings of words that had to be combined into a creative idea. An opportunity of unbridled creativity is not something agency folk shy away from, and few creatives across ad land dedicated some of their already packed schedules to finding amusing ways to combine the incongruous words spat out by the Rand-O-Matic. Of all the bizarre ideas that emerged, none entertained the judges quite as much as FCB’s titillating reinterpretation of Cluedo.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
VMO joins MediaWords and NZME with its digital screens however, the new kid on the block is taking its advertising to the workplace.
Industry happenings at MYOB, PRINZ, Salt & Pepper, DDB, Bauer Media, Clemenger BBDO/ Proximity and TV3.
In the same way Apple aims to revolutionise the world with its products, Sacha Baron Cohen wants to revolutionize the world with his characters.
As the world celebrated International Women’s day and efforts were made to bring a fresh face to the ongoing issue of gender inequality, some found success while another missed the mark.
Many MasterChef contestants quickly fade from view. But, with a big social following, the launch of a popular cookbook and a gig as Woman’s Day’s food columnist, Chelsea Winter has created her own thriving culinary empire. Here’s what she eats for media lunch.
Jane Hastings has resigned from her role as chief executive officer of NZME and current chief financial officer Michael Boggs has been named as her replacement.
MediaWorks has teamed up with Adshel to make sure the Newshub brand can be seen anywhere and everywhere, keeping commuters updated with the latest news headlines from Adshel’s digital network.
New Zealand’s travel industry is on the rise and so are the ads.
From the outset, the success of KPEX would largely depend on the willingness of media buyers to plug into the exchange and buy the inventory on behalf of their clients. And it didn’t take long for that to happen. Only a short few months after KPEX inventory became available, many major media strategists plugged in and started bidding. Here’s what a few think of the offering so far.
HRV, DOC and Toyota, Monteith’s and Z Energy deserve a round of applause this week.