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Uber Eats launches latest ‘Ding dong deals’ ANZ campaign
Uber Eats, in partnership with Special and EssenceMediacom, has launched the latest swear-worthy campaign for its ‘Ding dong deals’ platform.
The campaign imagines what happens when a ding dong deal lands at exactly the wrong moment, turning everyday situations into hilariously unfiltered reactions.
From involuntary expletives in commentary boxes to customer service announcements gone wrong, the campaign features surprise gaffes from AFL commentator Matt ‘Richo’ Richardson, Kiwi sports legend Ian Smith and even Adam Goodes, who lets out his own bleep-worthy reaction from a local pub.
Made to be attention-grabbing
Holly Dover, Uber Eats ANZ marketing manager, delivery, says: “The best sporting moments spark an immediate reaction. Ding dong deals tap into that same sense of excitement, delivering unexpected value that’s worthy of a reaction of its own.”
Simon Gibson and Nils Eberhardt, Special executive creative directors, add: “Like the deals, this campaign was made to be [Ding dong] attention-grabbing. Hopefully nobody watches it while standing near a hot mic.”
Fans can catch the calamity exactly where the sporting action lives. The Australian version will air as part of Uber Eats’ broadcast sponsorship of the AFL on Seven Network while the New Zealand spot will run across the Rugby Championship.
More slip-ups will hit social, featuring the campaign talent livestreaming, as well as a host of influencers putting their own sweary spin into action. Dynamic OOH placements and animated social films will further amplify the rotating mega-value deals.
The new ‘Ding dong deals’ campaign launches in Australia and New Zealand on June 29 across TV, B/SVOD, OLV, social, audio (Linear radio and Spotify), OOH and CRM.
