Campaigns
BusinessDesk and Range Rover bring back the CEO Index
BusinessDesk’s CEO Index has returned for a second year, this time adding two new categories to its leadership ranking.
Latest campaign news brought to you by
Browsing: Special Group
Special Group
Stories about Special Group published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.
They say: “We are a modern, independent communications company working across advertising, PR, design and digital. With a track record of producing highly effective strategic and creative campaigns. Named ‘New Zealand Effie Agency of the Year’ 2023 & 2025 and Campaign ‘Global Creative Agency of the Year’ 2021, 2023 & 2024 – more than any other agency in the world. We create ideas that drive fame, earn attention and deliver real business results for ambitious brands.”
Special is a founder member of Agency Directory – find out more about them here.
Movings & Shakings
Special PR promotes a ‘real star’ of the team
Special PR has promoted senior PR manager Sophie Harsent to content director, recognising her contribution to the agency and clients alike.
Campaigns
KFC’s Double Down returns to Aotearoa with a side of gravy
As the Double Down makes its return to Aotearoa, KFC has created a gravy tap to allow people to dip their bunless burgers on demand.
Awards
Special US wins Cannes Lions Independent Agency of the Year – Engagement
Special’s Los Angeles office has been named Independent Agency of the Year – Engagement at the 2026 Cannes Lions.
Campaigns
Uber Eats launches latest ‘Ding dong deals’ ANZ campaign
Uber Eats, in partnership with Special and EssenceMediacom, has launched the latest swear-worthy campaign for its ‘Ding dong deals’ platform.
Awards
Uber Eats and Special US win Cannes Media Grand Prix
Uber and Special’s US office has taken home a Cannes Grand Prix for Media for their ‘Build your own Super Bowl commercial’ campaign.
Movings & Shakings
Special builds on digital design capabilities with new director
Special has appointed one of New Zealand’s most experienced multidisciplinary designers Becca O’Shea as design director – digital.
Movings & Shakings
Former NZ Police social media boss joins Special
Special has appointed social media expert Jess Bovey as head of social. Bovey joins from NZ Police where she worked for nearly a decade.
Awards
‘Brilliant team result’ for Special at Campaign Global Agency Awards
Special is celebrating two major wins at the Campaign’s Global Agency of the Year Awards in London last week.
News
Special PR celebrates fifth birthday
Award-winning independent agency Special PR celebrated its fifth birthday last week with a party in Ponsonby, Auckland.
Campaigns
Special Design creates new brand identity for The New Zealand Society
Special Design has crafted a brand identity for The New Zealand Society as the non-profit prepares to celebrate its centenary.
Campaigns
KFC puts Super Rugby club loyalty to the test
KFC is putting Kiwi rugby fans’ loyalty to the test with a lie detector experience, brought to life by Special PR.
Movings & Shakings
Jessica Allison joins Special PR
Special PR is welcoming industry leader Jessica Allison to the team as general manager of its Auckland office.
Awards
The One Show announces 11 finalists from NZ
The One Club for Creativity has announced the finalists for The One Show 2026, including 11 from New Zealand.
Campaigns
Special launches new brand platform for Ryobi
Special has unveiled a new brand platform for power tool company Ryobi, the first initiative in their partnership.
Awards
Special US named AdAge’s Independent Agency of the Year
Special’s US office is celebrating being named the 2026 Independent Agency of the Year by industry publication AdAge.
Movings & Shakings
Special promotes Jolene D’Souza to joint head of strategy
Special has further strengthened its national strategy leadership team by promoting Jolene D’Souza to head of strategy, New Zealand.
Campaigns
Trade Me Marketplace gives Kiwis something to sing about
Special, Darkhorse, MBM and TRA have launched a campaign announcing the end of success fees for casual sellers on Trade Me Marketplace.
Campaigns
Contact flatties find their groove in latest campaign chapter via Special
Contact Energy has unveiled the next iteration of the ‘It’s Good to be home’ platform via agency partner Special.
Accounts
Breast Cancer Foundation NZ appoints Special as its creative agency
Breast Cancer Foundation NZ has appointed Special as its lead strategic and creative agency in a new partnership.
Movings & Shakings
Special promotes Gareth Rice to creative director
Special has promoted Gareth Rice to creative director, marking a new chapter in his two-decade-long creative career.
Campaigns
Heineken Silver serves up summer with Parnell lawn bar
Heineken Silver has opened the gates to Club Silver, an open air lawn bar at the Parnell Lawn Tennis Club, running until January 31
Awards
Kiwi agencies celebrate Campaign Agency of the Year wins
The awards, presented on December 9, recognise industry excellence across media, marketing and PR in the Asia-Pacific region.
Accounts
Kiwibank announces new agency model made up of Kiwi indies
We want our agency model to be as ambitious, future-focused and uniquely New Zealand as we are, says Kiwibank’s Simon Hofmann.
Campaigns
Uber Eats and Special serve up swear-worthy Ding Dong Deals
The campaign blends the charm of Aussie and Kiwi humour with the inevitable swearing at deals that are too good to be true.
News
Michelin Guide adds Aotearoa to the menu
Michelin Guide inspectors have already landed on New Zealand shores and are anonymously preparing their restaurant selection.
News
Motion Sickness, Special and dentsu win big at Effies
Motion Sickness received the Grand Effie for its campaign, Make New Zealand the Best Place in the World to have Herpes.
Campaigns
Export, Special and dentsu take Kiwis off the beaten track with new campaign
Export, Special PR and dentsu Aotearoa have launched the Export Great Walk which offers Kiwis an epic summer trail experience on November 15.
Awards
Special celebrates busy and brilliant year with 26 B&T nominations
Special Group has been shortlisted 26 times at the 2025 B&T Awards, defending its Aotearoa NZ Agency of the Year title for the sixth time.
Awards
Special and All is for All wins gold for Inclusive Code at Best Design Awards
Special has won Gold for the Inclusive Code at the Best Design Awards. The agency also received five silver and eight bronze awards.