Val Morgan lets digital advertisers follow audiences to work

Australian digital outdoor business Val Morgan Outdoor has crossed ditch today, launching in New Zealand as VMO and bringing a new work place advertising product with it.

Its network of digital screens will be placed in Auckland’s work environments to connect advertisers to an audience through video as well as showing news and sport, financial information, weather ad directory information.

The network launch spans across 22 Auckland CBD and fringe locations with a further 40 set to roll out across the year.

In a release, VMO managing director, Anthony Deeble said the digital screens are its fastest growing network.

“We plan to have 250 screens in premium office buildings in CBD locations in both North and South Island by the end of the year.”

 Total investment in the New Zealand network by the end of 2016 will equate to more than $2 million.

As well as the screens, VMO is also launching DART, ‘Digital-outdoor Audiences in Real Time’, to the New Zealand market.

Using audience measurement devices, DART offers anonymous audience analytics that demonstrate who has viewed a camping and how long they are engaged. By mid-2016 DART will measure 15,000 NZ viewers on a weekly basis.

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