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Ads of the week: 19 April
Take a bow New Zealand Transport Agency, Health Promotion Agency and Auckland Transport.
Author StopPress Team
StopPress Team
This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
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NZME converges its rural media to grow its audience, poises to launch The Country—UPDATED
NZME is combining its rural media channels to create The Country, a cross-platform brand with better access for audiences. However, with its goal of reaching a wider audience, concerns have been raised that the new offering will lose touch with farmers.
Partner articles
The good way forward
In a business categorised by change, creative agency Goodfolk maintains focus by having a good sense of self.
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A ballsy billboard
Bonds is taking ‘The Boys’ to new heights, dangling them on a seven-story-high billboard in downtown Melbourne.
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Hennessy reaches stunning new limits
American cognac brand Hennessy has taken a trip back in time, to re-tell the stories of the Piccards, a father and son, who 30 years apart, accomplished incredible exploring feats.
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PRINZ prepares to roll out the red carpet, announcing the finalists of its awards
It’s undeniable that the public relations industry is having a growing influence on the media industry, despite it not being in the forefront. Last month the New Zealand Herald recognised Deborah Pead, from Pead PR, as possibly Auckland’s most influential women, yet “she wields this influence so nicely that it is almost unnoticeable”. For media folk, it’s time to pay attention to the PR industry and with that, the Public Relations Institute of New Zealand (PRINZ) has announced the finalists to its 42nd annual industry awards.
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Crossing out bullying
Over 450,000 Australian children were victims of cyber bullying in 2013, and now the online tool Reword is taking a stand.
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When sugar isn’t sweet
We’ve all heard the phrase ‘Pictures speak louder than words’, and this is truer than ever in the Diabetes Association of Thailand’s campaign dubbed ‘Sugar kills’ via Ogilvy & Mather Bangkok.
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The Compendium: 15 April
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
Movings/Shakings: 15 April
Industry happenings at Phantom Billstickers, TVNZ, iProspect, Mitsubishi Motors New Zealand, and NZME.
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Would you like fries with that GRANDY?
Y&R staff around the world are celebrating Y&R NZ’s win of the GRANDY for the ‘McWhopper campaign’, the highest honour at the New York ANDY awards.
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Beacon Awards 2016: FCB Media takes the lead once again among this year’s finalists
It’s nearly time for this year’s Beacon Awards and CAANZ has announced the finalists, with FCB Media once again leading the pack by a decent margin, followed by OMD NZ and Y&R Media.
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Spot the difference
Ikea Austria has released a series of creative print ads to promote its wireless charging ports, a feature integrated into select pieces of furniture.
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Warning: mobile ads may kill you
Adobe brings to light the dangers of mobile ads, suggesting they are just as lethal as a snakebite.
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Kiwi agencies put in strong showing at Andy, One Show and Webby Awards—UPDATED
Y&R NZ’s McWhopper of an idea took top spot at ANDY Awards while New Zealand agencies blitzed the fourth round of One Show finalists and gear up for the Webbys following the nominations.
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Ladies, your chariot awaits
Despite Uber taking off around the world with an ever expanding network of drivers and passengers, the struggle for women to feel safe on their journey remains an issue.
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Tech takeover day: Modica acquires Run the Red and Sailthru snaps up Carnival
Modica Group has announced the acquisition of New Zealand’s leading enterprise messaging provider, Run The Red to create the largest New Zealand owned messaging company.
Movings & Shakings
Movings/Shakings: 8 April
Industry happenings at Whybin\TBWA, Vevo, Bauer and Frucor.
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Virtual groupie
Samsung takes fans onto the stage in a 360-video, shot during The Naked and Famous’s performance at Auckland City Limits last month.
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Griffin’s and Tip Top team up again to make more bikkie-ice cream hybrids of Kiwi favourites
Griffin’s biscuit bakers have once again joined forces with Tip Top, to surprise bikkie lovers with two new mash ups: Goody Goody Gumdrops Squiggles and Choc Bar Mallow Puffs.
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The Compendium: 8 April
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
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When dogs fly
Kiwi animal behaviourist Mark Vette, the man behind Sony and FCB’s ‘Octographer’ campaign has risen to new heights. Having already taught dogs how to drive, he figured it was high time he graced them with a captain’s hat and taught them how to fly.
Movings & Shakings
Movings/Shakings: 7 April
Industry happenings at New Zealand Woman’s Weekly, True, PledgeMe, Casual Fridays and Ad2one.
News
Research Association rethinks its awards event, looks to move beyond the silo
The Research Association has rebranded its biannual awards event and opened entries to a more diverse range. The new version of the awards event, now dubbed the RAE Awards (Research Association Effectiveness Awards), will for the first time include entries of not only research but also data and insights projects.
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Snickers disguises itself in the app store, rewards hungry people for stupid downloads
Don’t drink and drive, don’t text and drive and now don’t app when hungry. Or do. Snickers New Zealand has gone down a rather unexpected route for its latest campaign via Colenso BBDO. The chocolate bar brand has made the most out of the amount of time Kiwis spend on their phones by offering free Snickers vouchers under the guise of utterly useless apps, with the idea that people would ‘download’ them because of the brand’s famous tagline — ‘You’re not you when you’re hungry’.
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Pizza’s never been so easy
And humans just got even lazier. Dominos has given fast-food a new meaning with the announcement of its latest effort to make pizza ordering easy, a Zero Click app.
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Oi you, I mean me: Auckland Transport reminds young drivers to look out for themselves
Auckland Transport has released the next iteration of its ‘Oi’ campaign, again with agency Work Communications, targeting drivers who get distracted by their phones. This time, a young driver is reminded to keep his eyes on the road by his own subconscious.
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Much feeling, such wholesome
Honey Maid has come up with a clever way of getting web users to voluntarily receive pop up ads. In a new campaign it is taking over browsers to make websites more wholesome.
