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HRV rides on Game of Thrones’ coattails, Hell Pizza gets meta

Season four of Game of Thrones screens in the US today and on SoHo in New Zealand tonight. Sky and DDB have ensured Kiwis know about that with its very well-received, social-media fuelled campaign to bring down a statue of the much-despised King Joffrey. But HRV is also getting in on the act with a tactical spot called ‘Winter is Coming’ that’s set to run in the slot just before the premiere. 

Also, in what will no doubt be seen as an indication of the success of Sky and DDB’s campaign, Hell Pizza, which is soon to launch a rabbit pizza just in time for Easter, and Barnes, Catmur & Friends sent a protester down to Aotea Square on Friday last week to invade the live stream of the #bringdowntheking campaign and brandish a sign that said ‘bastards are people too’. 

  • Check out the video here

Overseas, the fan parodies are coming thick and fast, with Bad Lip Reading’s Medieval Land Fun-Time World from last year one of the best. And the violent, nudity-filled show has also been reimagined as a 1970s sitcom, a Seinfeld episode and a show from 1995. 

Hootsuite visualised the different kingdoms as social media networks and US restaurant chain Quiznos also got in on the act with a mash up of Game of Thrones and House of Cards. 

 
 

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